B2Bs say they're data-driven, then set random goals with no rooting in data. They'll then neglect the important math to reverse engineer how they'll achieve their goals.

In this episode, Patrick and Johnathan teach you a scientific goal-setting system, how to use data-driven benchmarks to identify growth levers, and an effective system for tracking performance.

It's time to replace throwing spaghetti at the wall with proven recipes that work.