Most B2B marketers obsess over website traffic numbers. But here's the problem: 50% of that traffic is bots, most visitors have zero buying intent, and you're probably getting blamed when those vanity metrics don't translate to revenue.

In this episode, Patrick breaks down why smart B2B marketers in 2025 are ditching total traffic and tracking ICP company traffic instead. He walks through:

→ Why website traffic is a dangerous KPI to rely on

→ How to calculate iCPC (ICP Cost Per Click) to measure true channel efficiency

→ The exact process for tracking ICP traffic using reverse IP tools like Dreamdata

→ How to present these metrics to CEOs and CFOs in a way that actually gets budget approved

If you are a B2B marketer, demand gen leader, or CMO tired of defending traffic numbers that don't drive pipeline, this framework will change how you measure and report on marketing performance.

Bon appétit 🤌

Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision.

But what if we told you that the marketing funnel isn't real?

In this episode, Patrick talks to Erica Schneider about the huge flaws with the traditional marketing funnel, and what strategy marketers should use to actually drives revenue. They dive into:

→ Why the funnel never reflected real buyer behavior (especially on social media)

→ The MP3 Framework: Market the Problem, Process, and Proof

→ How to optimize for mind share instead of pushing people through imaginary stages

If you are a B2B marketer, content creator, or founder tired of forcing prospects through made-up buyer journeys, this conversation is about human-centered marketing that actually works.

Bon appétit 🤌

GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth?

Spencer from Growth Alliance (@GrowthAlliance) joins Patrick to break down:

→ What GTM engineering actually entails (it's not just sending emails)

→ The 3 key characteristics of effective GTM engineers

→ A 90-day implementation roadmap for $10M+ ARR companies

→ Why testing one variable at a time is non-negotiable

If you are a lone marketer at a $10M+ ARR B2B company getting pressure from your CEO to drive more revenue, this is how GTM engineering can help.

Bon appétit 🤌



Dropping money on LinkedIn Thought Leadership Ads that get a ton of engagement but bring in zero pipeline?

In this week's KlientBoost Kitchen, Patrick runs through his strategy on how to transform thought leadership content into actual revenue using LinkedIn ads. You'll learn the 3-step framework for selecting high-performing posts, strategic campaign layering to build brand AND generate leads, and advanced tracking methods to measure real ROI.

He also walks through the actual Thought Leadership Ads campaign setup that KlientBoost uses as its cheapest acquisition channel that's generated multiple closed/won deals.

Perfect for B2B marketers looking to maximize their LinkedIn advertising ROI beyond vanity metrics.

Bon appétit 🤌

Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?

In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how marketers can build a data-driven attribution model that isn't just about the last touch.

They got into the weeds about:

→ The broken B2B attribution model and how to use AI-powered attribution to prove ROI

→ A strategy to map full customer journeys (to give credit to sales and marketing)

→ Ways to build better retargeting audiences and reduce CAC

→ How data can align marketing + sales with shared buyer signals

If you are a B2B marketer, demand gen leader, or CMO who is tired of defending what's working to get budget, this is the blueprint for you.

Bon appétit 🤌

Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it.

That's the exact situation that drove Adam Holmgren to create Fibbler: A LinkedIn Ads measurement tool that matches ad data to CRM accounts to prove ROI.

In this week's KlientBoost Kitchen episode, Adam unpacks everything he learned building a $20K+ MRR B2B SaaS. We cover:

↳ Measuring LinkedIn Ads performance and proving ROI

↳ Marketing performance reporting tips to win C-suite buy-in

↳ Proven LinkedIn Ads playbooks driving Fibbler's impressive growth

↳ Crafting a compelling strategic narrative that resonates with your ICP

↳ Augmenting LinkedIn Ads with build-in-public organic content

No fluff, just 40 minutes of actionable insights between two marketing nerds who've lived the LinkedIn Ads struggle.

Bon appétit 🤌

B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):

In this week's KlientBoost Kitchen recipe, you’ll learn:

↳ A simple framework for creating a data-driven content strategy

↳ How to pull content ideas from your market (instead of pushing more noise)

↳ A multi-use system that turns 1 podcast into 40+ pieces of content

↳ A 5-step framework for creating world-class, high-performing content

↳ Why checkbox marketing is burning your budget (and how to stop it)

Time to take your content strategy from half-baked to Michelin star.

Grab your notepad, this one's got heat 🌶️

Bon appétit 🤌

Measuring brand is hard—especially when every dollar has to show ROI.

Here’s the problem:

↳ Most skip brand metrics because they seem too “fluffy” or “expensive”

↳ Attribution obsession blinds us to longer-term brand lift

↳ High traffic ≠ success (especially if it's not your ICP)

↳ MMM tools are great, but also expensive

But measuring brand doesn’t have to break the bank.

In this KlientBoost Kitchen episode, Patrick walks you through:

→ 7 tactical, low-cost ways to track brand performance

→ How to prove brand lift with holdout tests (yes, even in B2B)

→ Why ICP traffic growth is your best North Star metric

You don’t need a six-figure analytics stack to prove your brand is working.

You just need to track what actually matters.

It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth.

Here’s the problem:

↳ Most attribution models are flawed

↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential)

↳ We’re measuring ROAS instead of ROI (and CFOs know it)

↳ We’re avoiding “hard-to-attribute” channels altogether

We unpack it all in this week’s KlientBoost Kitchen episode. You’ll learn:

→ Why attribution alone won’t reveal what’s actually working

→ How to run holdout tests the right way (without blowing your budget)

→ How to use MMM to justify bold creative and budget decisions

→ Pro tips for improving model fit with seasonality and promo flags

Big thanks to Reese Garcia, our Head of Business Intelligence, for serving up this week's recipe 👨‍🍳

Bon appétit 🤌

B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve.

In this week’s KlientBoost Kitchen recipe we cover:

↳ How to use creative offer alignment to improve conversion rates

↳ Using regular testing to beat ad fatigue and squeeze more juice from your ads

↳ Techniques for using animation to grab attention and win more leads

↳ Underutilised social proof tactics that build brand credibility

↳ Why your brand rulebook could be costing you $$$ (and what to do instead)

More than a garnish tip list, this is the meat-and-potatoes of high-performing B2B creative.

Shout out to KlientBoost Head of Performance Creative Beav Hari for sharing the secret recipes this week 😋

Bon appétit 🤌