Sales calls don’t have to feel awkward… but let’s be honest—they often do. In this episode, Brooke breaks down one of the most overlooked (and most powerful) parts of a sales conversation: setting expectations right at the beginning.

Because here’s the deal—when your potential client doesn’t know where the conversation is going, things get weird fast. But when you clearly explain the goal and the outcome? People relax. Trust builds.

And suddenly… sales feel a whole lot more natural. Brooke walks you through a simple, repeatable way to open your calls so you can lead with confidence, avoid awkward transitions, and actually move the sale forward—without pressure or sleaze.

And yes… it might feel clunky at first. That’s normal. Progress counts. And thank goodness for that.

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If this episode made you think, “Oh wow… I’ve definitely been skipping that part,” you’re not alone. And you don’t have to figure it out solo.

👉 https://buildingmomentum.info/matcha

Come hang out, keep learning, and build a sales process that actually feels like you.

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Want more practical, no-pressure sales guidance (with a little personality)?

Let’s connect: 👉 https://linkedin.com/in/brooke-greening

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P.S. If your sales calls have been feeling a little… vague, this is your sign. You don’t need a perfect script. You just need a clear starting point. And this? This is it. 💛