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How to Set-Up a CRM to Not S*** The Bed w/ Will Aitken
In this episode, I sit with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at Vidyard.
We talk about how to set up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people actually to use the tool in their day-to-day.
This is FUNDAMENTAL stuff to running a successful B2B GTM strategy.
Listen here:
* On Spotify
* Or Apple Podcasts
* You can listen on any other podcast directory too. (Seriously - I’m everywhere. (ooOOoo)
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
View all episodes
By Jason Bradwell 👋In this episode, I sit with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at Vidyard.
We talk about how to set up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people actually to use the tool in their day-to-day.
This is FUNDAMENTAL stuff to running a successful B2B GTM strategy.
Listen here:
* On Spotify
* Or Apple Podcasts
* You can listen on any other podcast directory too. (Seriously - I’m everywhere. (ooOOoo)
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com