In this episode of Podcasting Smarter, we get into how ads work within podcasts and what both podcasts and advertizers can do to maximize their impact.  

We're speaking to Podbean's Senior Vice President of Advertizing, Kerry Tracy, about how podcast advertizing works and how each of us can make the most of our podcasts and advertizing dollars.  

In this episode we'll cover:

• The "magic number" or ideal number of downloads you should aim toward to seek agency representation for your podcast niche

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Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

To contact Podcasting Smarter with questions get in contact at [email protected]