
Sign up to save your podcasts
Or
In Part II of our mini-series 'How to Shape a Legacy', we focus on legacy as it applies to businesses and brands. In this episode, Maya talks to BRC Chief Creative Officer, Christian Lachel, about the closest thing a brand can have to having a soul: a set of values, that lend to a series of decisions, actions, and events that become the lessons we impart, and hopefully, the stories that we tell when we feel like shedding light.
In part 1, Senior Writer, Rich Procter, unpacks legacy as many things: a gift, a call to action, a glimmer of hope, a path…But in the end, a great legacy teaches us that life is not about being rewarded for good behavior; it’s about doing the right thing, despite one’s personal gain. And all of that is possible, even for things as seemingly mechanical as corporations.
Christian is no stranger to the concept of legacy. He's worked on many corporate archive teams for brands like Ford, Coca-Cola, Caterpillar, and Johnnie Walker, helping the best of them define the best in themselves. Whether you're an iconic brand that has an archive or a brand new company that's dreaming of one, a legacy is possible! But as Christian and Maya discuss, no matter who you are, your legacy is only as good as the people responsible for passing it on.
To learn more about Christian, visit: https://bit.ly/3HAMyfE
To learn more about BRC: www.brcweb.com
Special thanks to the sponsors of this miniseries, The World Experience Organization, a global institution dedicated to promoting the experience economy, improving the quality of experiences, and enhancing the opportunities for experiential creators worldwide.
Learn more: www.worldxo.org
5
3232 ratings
In Part II of our mini-series 'How to Shape a Legacy', we focus on legacy as it applies to businesses and brands. In this episode, Maya talks to BRC Chief Creative Officer, Christian Lachel, about the closest thing a brand can have to having a soul: a set of values, that lend to a series of decisions, actions, and events that become the lessons we impart, and hopefully, the stories that we tell when we feel like shedding light.
In part 1, Senior Writer, Rich Procter, unpacks legacy as many things: a gift, a call to action, a glimmer of hope, a path…But in the end, a great legacy teaches us that life is not about being rewarded for good behavior; it’s about doing the right thing, despite one’s personal gain. And all of that is possible, even for things as seemingly mechanical as corporations.
Christian is no stranger to the concept of legacy. He's worked on many corporate archive teams for brands like Ford, Coca-Cola, Caterpillar, and Johnnie Walker, helping the best of them define the best in themselves. Whether you're an iconic brand that has an archive or a brand new company that's dreaming of one, a legacy is possible! But as Christian and Maya discuss, no matter who you are, your legacy is only as good as the people responsible for passing it on.
To learn more about Christian, visit: https://bit.ly/3HAMyfE
To learn more about BRC: www.brcweb.com
Special thanks to the sponsors of this miniseries, The World Experience Organization, a global institution dedicated to promoting the experience economy, improving the quality of experiences, and enhancing the opportunities for experiential creators worldwide.
Learn more: www.worldxo.org
90,844 Listeners
2,828 Listeners
27,299 Listeners
43,428 Listeners
3,995 Listeners
35 Listeners
7,145 Listeners
19,949 Listeners
187 Listeners