The biggest thing people worry about when you're podcasting long-term is definitely going to be a return on the time you're putting in. Yes money is not the most important thing in the world, but impact sure is. As marketers and entrepreneurs our responsibility is to help people make investments in themselves. When we help people pull out their wallets they commit to change and dedicate their time and attention to you more fully. To make sure more people are getting to your podcast though, be sure to go to www.podcasttraffic.com.