More creators. More content. More, more, more. Brit Starr says that is not how creator marketing scales.

Depth comes first, or the scale does not hold. Brit and Mike get into why brands don't own their own stories anymore, the move from campaigns to community, and the half of every creator relationship that usually gets forgotten.

Connect with Brit: https://www.linkedin.com/in/britmacstarr/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/