This panel discussion explores the impact of AI on digital PR, citations, and brand visibility.

Agency experts Beth Nunnington, Will Hobson, and Kelsey Libert share insights on how AI influences media coverage, their citation strategies, and the future of brand authority across platforms.

⏰ Chapters

00:00 Intro

00:10 The Rise of AI in Digital PR

09:58 Industry Insights: The Impact of Content Freshness

17:28 Storytelling in the Age of AI

21:20 Understanding Citations: Earned vs. Owned

22:23 The Role of Syndication in Digital PR

25:05 Syndication Networks vs. Earned Distribution

27:57 Quality vs. Quantity in Syndication

33:03 Leveraging Social Media in PR Strategies

39:31 Building Brand Authority Across Platforms

42:39 Debunking Myths: AI Partnerships and Citations

44:49 Strategies for Brands to Show Up in AI

50:19 Sustainable Practices in AI Citations

51:43 Tools for Tracking AI Visibility

🔗 Resources and Sites

• Main study - https://www.buzzstream.com/blog/news-publications-ai-citations/
• BuzzStream - https://buzzstream.com
• Fractl - https://frac.tl
• Rise At Seven - https://riseatseven.com
• Journey Further - https://journeyfurther.com
• Citation Labs - https://citationlabs.com
• SparkToro - https://sparktoro.com
• Ahrefs - https://ahrefs.com
• SEMrush - https://semrush.com
• SimilarWeb - https://similarweb.com

😀 Connect with our guests:

• Kelsey - https://linkedin.com/in/kelsey-libert
• Beth - https://www.linkedin.com/in/bethenynunnington
• Will - https://www.linkedin.com/in/hobsonwilliam/