Today, I will be talking about how to show your brand in your social media content to build up your Know, Like, and Trust Factor. But, first, I will cover a long time, not discussed enough approach – the “old, new, borrowed, and blue”. If you feel that it is the right time to refresh your content, this episode can give you some super exciting ideas.

Topics discussed in this episode:

* How to build a great personal, authentic brand* How system automation can save you from content burnout* The importance of sharing content related to your audience* Getting value out of the “old, new, borrowed, and blue” content approach* How to find new ways to talk about the same topic to multiply your content

Quotables:

If you have a great personal brand, being authentic isn’t really all that hard. But automating it and finding the systems and processes so that it doesn’t take over your life – that can be hard. – Britney GardnerClick To Tweet

Your social media is about your audience. So when you choose to share something of yourself, share it in relation to them. That is how you build relationships and connections. – Britney GardnerClick To Tweet

Measuring your content means that you know how this content works. It engages your audience, generates leads, and if you’ve done it well, it also clearly shows your brand values. – Britney GardnerClick To Tweet

Sometimes other people’s words give you excellent food for thought, and sharing them will open up a great discussion if you present it in a way that is conducive for that discussion and conversation. – Britney GardnerClick To Tweet

Your social media content might not be a group picture, but your audience is looking for their face in the post. So give them a reason to find it. – Britney Gardner