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How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere)
How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere)
I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that don’t convert, this episode will feel like a breath of fresh air.
This one is for women in private practice — counsellors, psychologists, social workers, accredited mental health social workers, and play therapists — who want a simpler, calmer approach to marketing that still brings in clients. I talk about niching (and how it makes content effortless), why Facebook often works better than Instagram for our field, and how to “show not tell” your expertise so potential clients feel connected and safe reaching out.
You’ll walk away knowing how to pick one platform, post less but connect more, and create trust through genuine conversations — not algorithms. I also talk about authenticity, karma, and why giving freely online actually leads to more aligned clients.
Links mentioned in this episode
Practice Momentum (12-month private, high-touch support): https://sales.brooklynstorme.com/momentum/
Website Wellness Check (video audit to improve inquiries): https://sales.brooklynstorme.com/website-wellness-check-up-aud/
Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/
The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/
The Un-Discovery Call: https://sales.brooklynstorme.com/un-discovery-call/
Website: https://www.brooklynstorme.com
Timestamps
00:00 Welcome to The Private Practice Podcast
00:22 Why I created Practice Momentum
01:04 My morning routine and plans for the day
01:59 Facebook’s “Emerging Talent” badge
03:15 Why most therapists’ socials don’t get inquiries
04:22 The two reasons mine works
05:42 How niching down makes content easy
07:06 Who my ideal client really is
09:43 Why so many therapists feel confused and stuck
13:22 Why Facebook outperforms Instagram for therapists
15:21 What actually stops the scroll
17:22 Understanding the numbers and conversion rates
18:52 Facebook as a place for connection
22:17 Dropping the pressure to sell and just being you
28:27 Giving your best content freely
31:59 Setting realistic expectations
33:45 The importance of website optimisation
35:57 Abundance, karma, and attracting aligned clients
38:35 Posting less but connecting more
39:15 Managing your marketing expectations
41:29 What (and what not) to share in Facebook groups
47:20 Why link-dropping reduces reach
51:22 You’re always marketing — intentionally or not
58:28 How your behaviour online builds or breaks trust
1:03:29 Authenticity clients can actually feel
1:08:57 How I practise transparency with clients
1:11:24 Connection over polish — especially with AI everywhere
1:12:24 Where to find me and how to get help
Action step for a quick win
Pick one Facebook group your ideal client is already in. Today, leave one helpful, genuine comment answering a question within your scope — no links, no pitch. Do this three times this week and notice who starts viewing your profile or messaging you.
private practice marketing, therapist marketing, counselling private practice, how to get therapy clients, Facebook for therapists, Instagram vs Facebook therapists, therapy niching, social media for psychologists, social workers private practice, play therapist marketing, website conversions for therapists, therapist visibility, authentic marketing for therapists, practice momentum, website wellness check, inquiry generation therapists, Facebook group strategy therapists, show not tell marketing, attract therapy clients online, ethical marketing for therapists
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By Dr Brooklyn Storme
5
55 ratings
How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere)
I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that don’t convert, this episode will feel like a breath of fresh air.
This one is for women in private practice — counsellors, psychologists, social workers, accredited mental health social workers, and play therapists — who want a simpler, calmer approach to marketing that still brings in clients. I talk about niching (and how it makes content effortless), why Facebook often works better than Instagram for our field, and how to “show not tell” your expertise so potential clients feel connected and safe reaching out.
You’ll walk away knowing how to pick one platform, post less but connect more, and create trust through genuine conversations — not algorithms. I also talk about authenticity, karma, and why giving freely online actually leads to more aligned clients.
Links mentioned in this episode
Practice Momentum (12-month private, high-touch support): https://sales.brooklynstorme.com/momentum/
Website Wellness Check (video audit to improve inquiries): https://sales.brooklynstorme.com/website-wellness-check-up-aud/
Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/
The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/
The Un-Discovery Call: https://sales.brooklynstorme.com/un-discovery-call/
Website: https://www.brooklynstorme.com
Timestamps
00:00 Welcome to The Private Practice Podcast
00:22 Why I created Practice Momentum
01:04 My morning routine and plans for the day
01:59 Facebook’s “Emerging Talent” badge
03:15 Why most therapists’ socials don’t get inquiries
04:22 The two reasons mine works
05:42 How niching down makes content easy
07:06 Who my ideal client really is
09:43 Why so many therapists feel confused and stuck
13:22 Why Facebook outperforms Instagram for therapists
15:21 What actually stops the scroll
17:22 Understanding the numbers and conversion rates
18:52 Facebook as a place for connection
22:17 Dropping the pressure to sell and just being you
28:27 Giving your best content freely
31:59 Setting realistic expectations
33:45 The importance of website optimisation
35:57 Abundance, karma, and attracting aligned clients
38:35 Posting less but connecting more
39:15 Managing your marketing expectations
41:29 What (and what not) to share in Facebook groups
47:20 Why link-dropping reduces reach
51:22 You’re always marketing — intentionally or not
58:28 How your behaviour online builds or breaks trust
1:03:29 Authenticity clients can actually feel
1:08:57 How I practise transparency with clients
1:11:24 Connection over polish — especially with AI everywhere
1:12:24 Where to find me and how to get help
Action step for a quick win
Pick one Facebook group your ideal client is already in. Today, leave one helpful, genuine comment answering a question within your scope — no links, no pitch. Do this three times this week and notice who starts viewing your profile or messaging you.
private practice marketing, therapist marketing, counselling private practice, how to get therapy clients, Facebook for therapists, Instagram vs Facebook therapists, therapy niching, social media for psychologists, social workers private practice, play therapist marketing, website conversions for therapists, therapist visibility, authentic marketing for therapists, practice momentum, website wellness check, inquiry generation therapists, Facebook group strategy therapists, show not tell marketing, attract therapy clients online, ethical marketing for therapists
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