Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help.

I’ll walk you through what the research says about 24-hour vs 48-hour policies, how much money is lost when you don’t use them, and why a 48-hour full-fee cancellation policy is the best way to safeguard your practice and serve your clients well.

👉 Action step: Review your cancellation policy today. Does it protect your time, income, and clients’ outcomes? If not, update it this week—you’ll feel more confident and in control.

✨ Links & Resources:

⏰ Timestamps:

🔑 Keywords: cancellation policy private practice, therapy cancellation fees, therapist boundaries, private practice revenue, counsellor cancellations, therapy no-show policy, private practice success, therapist confidence, therapy fee increase policy, private practice income

So many therapists feel rattled when they hear about free or government-funded mental health services popping up in their area. The fear is real: “Who would pay me when they can go down the road for free?” In this episode, I share the truth about these services, why they’re not new, and most importantly, why they don’t threaten your private practice.

If you’ve ever wondered whether bulk-billed or free services will make it impossible for you to get clients, this episode is for you. I’ll walk you through the history of funded models, who they’re designed for, why they’re capped and generalist, and how private practice continues to thrive despite their existence. You’ll hear the difference between short-term evidence-based interventions and the deep, tailored, person-centred work you get to do in your own practice.

By the end of this episode, you’ll feel lighter and more empowered to own your place in the therapy landscape. You’ll see that clients who want personalized, longer-term, holistic support aren’t searching “free counselling near me.” They’re searching for you. And when they invest in their growth, they show up more, implement more, and get better outcomes.

Your quick win action step: Rewrite a short section on your website or social media where you highlight the value of working with you compared to generalized or capped services. Lean into your niche and the personal experience you create—this is what clients are actually searching for.

If you’d love to have expert, on-demand help building your practice, check out Practice Momentum, my 12-month high-touch program for women in private practice.

Also explore:

Booked & Better Monthly Tools

The Ultimate Private Practice Community

Website Wellness Check

Timestamps:

Planning can feel overwhelming when you’re running a private practice. Between client sessions, family life, and everything else on your plate, it’s easy for your business plan to slip to the bottom of the list—or disappear altogether. In this episode, I share how I learned to plan for results (and actually achieve them, mostly!) in my own practice, even with ADHD, busy schedules, and a million distractions.

If you’ve ever bought the pretty planner, written out your goals, and then felt guilty for not sticking to it, this one’s for you. I’ll talk about how I shifted from winging it and burning out, to carving out intentional time for my business, finding planning methods that worked for me, and learning to focus on the “one thing” that actually moves the needle. You’ll also hear stories from inside Practice Momentum, where different women use planning in totally different ways—because no two therapists are the same.

By the end of this episode, you’ll have practical, flexible strategies for planning in a way that feels authentic to you. You’ll also hear how I use tools like brain dumps, Google Calendar, journaling, and even oracle cards to connect back to my goals and why they matter.

Your quick win action step: Choose one small block of time this week (even 30 minutes) and dedicate it to working on your business, not in it. Protect it, make it sacred, and use it to take one step toward a goal that matters to you.

If you’d like help creating a business that feels aligned and gets results, explore Practice Momentum, my high-touch 12-month coaching program designed for women in private practice.

Also check out:

Booked & Better Monthly Tools

The Ultimate Private Practice Community

Website Wellness Check

Timestamps:

private practice planning, therapist goal setting, counselling business growth, psychology private practice tips, social workers private practice, play therapy business planning, therapy planning strategies, therapist productivity tips, business planning for counsellors, therapy practice success, ADHD business planning, therapy mindset support, private practice coaching, practice momentum program, therapist income growth, therapy business strategies, therapist goal planning, therapist authenticity, therapy productivity hacks, counselling business tips

Have you ever felt like your website should be getting you inquiries—but it’s just sitting there like a pretty business card nobody’s picking up? In this episode, I share the behind-the-scenes of testing one of my own lead magnets with women in private practice, and what I discovered about why so many therapists struggle to implement even the simplest website strategies.

I take you inside the real feedback I got when I gave away a step-by-step guide to improving websites. Three different therapists told me they had already done everything inside my resource—but when I checked their websites, none of them had. This opened up a powerful reflection on why we often think we’re doing the right things, but we’re actually missing what matters. And it’s not laziness—it’s desensitization, imposter syndrome, or just being too close to our own work to see it clearly.

You’ll also hear about how identity and mindset play just as big a role in client attraction as strategy does. I’ll walk you through what to do when you feel stuck, how to use clarity as a tool, and why sometimes it’s not about learning more strategies, but embodying the belief that you can actually have what you want.

Your quick win action step: Take 10 minutes today to look at your homepage with fresh eyes. Ask yourself: Do I have a clear, client-facing message in plain language? Are my booking buttons easy to find? Are there visual trust cues (like testimonials or logos)? If not, pick one to update today—you’ll be amazed how quickly small changes can shift your results.

If you’d love support to make your private practice website and business actually work for you, here’s how I can help:

Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/

Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/

The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/

Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/

YouTube Channel: https://www.youtube.com/@theprivatepracticecoach

Timestamps:

One of the hardest things in private practice is showing up, doing “all the things,” and still not seeing clients book in. In this episode, I unpack why that happens and what you can do about it. From the therapist who completely transformed her website copy (and brought me to tears in the process!) to the client who is now on track to generate $300K working only two days a week, these stories show you what’s possible when you know what to do—and take action on it.

If you’ve ever wondered why your effort doesn’t always equal results, this conversation will hit home. I share the truth about why therapists get sidetracked, why supervisors aren’t always the best source of business advice, and how not knowing what to do creates procrastination and avoidance. I also dive into how undercharging and watered-down messaging can hold you back, and how shifting into a new identity as a business owner changes everything.

By the end, you’ll see that getting clients isn’t about doing more—it’s about doing the right things with clarity, confidence, and support. And if you don’t know what those things are yet, that’s okay—you can learn them.

Your quick win action step: Take a look at your website today and ask, “Am I speaking clearly to my ideal client in a way that would make them feel seen, understood, and ready to reach out?” If the answer is no, choose one page to update with client-centered copy this week.

If you’d like support to finally attract more clients into your private practice, here are ways I can help:

Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/

Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/

The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/

Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/

YouTube Channel: https://www.youtube.com/@theprivatepracticecoach

Timestamps:

So often, when therapists come to me saying their practice isn’t growing fast enough, they’re focused on strategies, tactics, and quick fixes. But here’s the truth: none of that works sustainably unless you do this one thing first. In this episode, I share the breakthrough I had on retreat in Daylesford that reminded me of the power of identity, alignment, and choosing to see the abundance that’s already here.

I’ll take you behind the scenes of my own journey—yes, including oracle cards, journaling, money mindset work, and even a 90-minute scalp massage that turned into a profound lesson. You’ll hear how I realized that the version of me capable of creating $100K in six weeks isn’t someone I have to become. She’s who I already am. And that shift—seeing myself as already enough—changes everything.

If you’ve been tempted to buy another course, change your entire strategy, or throw in the towel because “nothing is working,” this episode will help you see things differently. Growth doesn’t come from doing more—it comes from aligning who you believe yourself to be with the results you want. From there, the right actions feel natural and the results follow.

Your quick win action step: Take ten minutes today and journal on this prompt—“Who do I already know myself to be that is aligned with the results I want in my practice?” Then, circle one belief from your list and act from that place this week.

If you’re ready to grow your private practice with clarity, confidence, and support, here’s how I can help:

Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/

Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/

The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/

Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/

YouTube Channel: https://www.youtube.com/@theprivatepracticecoach

Timestamps:

One of the most powerful things you can do in your private practice isn’t another strategy, social post, or shiny new system—it’s shifting your energy and expectations. In this episode, I share how learning to anticipate a pleasing outcome (rather than a “positive” one) completely transformed not only my mindset but also the results I experience in business and life.

You’ll hear the story of how I first taught my mum about manifesting, how she set me up with what I thought was an impossible challenge, and how I ended up manifesting exactly what she asked for—right down to Jaffa fudge in a coffee shop that didn’t even advertise it. I’ll also share how this practice helped me navigate a $20,000 tax issue, and why expecting a pleasing outcome has since become my go-to in business decisions, launches, and client attraction.

If you’ve ever found yourself spiralling when clients cancel, worrying no one will book, or doubting whether your fees are “too much,” this episode will help you reset. The truth is, whether you realise it or not, you’re always manifesting. The key is to do it intentionally—by shifting your focus, choosing new expectations, and preparing to receive.

Your quick win action step: For the rest of today (or tomorrow, if you’ve finished work), pause before you take any business action and say to yourself, “I’m expecting a pleasing outcome.” Try it with one client call, one post, or one decision—and notice how your energy shifts.

If you’re ready to grow your practice with clarity, support, and strategies that actually work, here’s how I can help:

Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/

Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/

The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/

Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/

YouTube Channel: https://www.youtube.com/@theprivatepracticecoach

Timestamps:

So often, when therapists tell me they want more clients, they immediately start looking for another strategy—posting more on socials, updating their Psychology Today profile, or buying yet another course. But here’s the truth: being ready to receive clients is just as much about your mindset, energy, and beliefs as it is about your systems and strategies. In this episode, I dive into how subconscious stories, fears, and unhelpful money patterns can block us from fully receiving the very clients we say we want.

I’ll share candidly about my own history with money stories, how self-sabotage showed up in my private practice, and why I had to work on identity, beliefs, and readiness before strategies could actually work. You’ll also hear about the practical side of receiving clients—having the right systems and policies in place—because even if the universe sends you an overflow of bookings, your business needs to be set up to handle it. Otherwise, you’ll spiral into burnout, guilt, or chaos.

If you’ve ever caught yourself working hard, “doing all the things,” but not seeing the clients or income you hoped for, this episode will help you reflect on what’s really going on beneath the surface. Sometimes the missing piece isn’t more effort, but clearing the sabotage that’s blocking results. Once you shift that, clients flow in more easily—because you, and your practice, are finally ready to receive.

Your quick win action step: Pause today and ask yourself this simple but powerful question—“If all my sessions were suddenly booked out for the next 8 weeks, how would I feel?” Notice what comes up—excitement, fear, guilt, overwhelm—and write it down. That awareness will point you to the exact beliefs or systems to address so you can truly welcome an influx of clients.

If you’re ready to grow your practice with clarity, confidence, and deep support, here’s how I can help:

Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/

Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/

The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/

Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/

YouTube Channel: https://www.youtube.com/@theprivatepracticecoach

Timestamps:

In this episode of the Private Practice Podcast, I speak directly to a belief that’s left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it’s still being perpetuated, and what it’s really costing you emotionally, energetically, and financially.

If you’ve ever thought, “Why don’t I feel fulfilled even though my diary is full?” — this one is for you. I unpack the silent struggle many therapists face behind the scenes: feeling trapped in a model of business that doesn’t energise them. I share real-time insights from conversations with Practice Momentum clients and supervision groups who all (on the same day!) voiced the same thing — the fully booked model just isn’t sustainable for everyone.

You’ll learn why this outdated narrative persists, what the real markers of success could look like instead, and how to pivot your practice into something that actually works for you — not against you. This episode is for the counsellor, psychologist, social worker, or play therapist who’s starting to question what she was taught about success.

You’ll walk away with permission to redefine your goals, a quick reframe to reduce burnout, and ideas for how to earn more without relying on back-to-back one-to-one sessions.

👉 Action Step for a Quick Win: Take 5 minutes to write your own definition of private practice success — one that lights you up and fills your cup (not just your calendar).

🟡 Ready to build a private practice that gives you more energy, income, and impact — without exhausting yourself? Learn more about Practice Momentum, my high-touch, 12-month immersion program for therapists.

Explore Practice Momentum: https://sales.brooklynstorme.com/momentum/

📌 Website Wellness Check (if your site’s not converting): https://sales.brooklynstorme.com/website-wellness-check-up-aud/

📌 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/

📌 Connect on Instagram: https://www.instagram.com/theprivatepracticecoach/

📌 Watch on YouTube: https://www.youtube.com/@theprivatepracticecoach

fully booked diary, therapist burnout, private practice success, grow your practice, how to get more energy, redefine success, women therapists, therapy business tips, private practice coaching, therapist support, Practice Momentum, Brooklyn Storme