Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business.

Learn why blessing your money matters, how to navigate the seasons of wealth in private practice, and the critical difference between "I only had one client" versus celebrating every booking. Brooklyn reveals how your energy around money directly impacts your client attraction and practice growth.

This episode covers the feminine energy of receiving, taking aligned action during quiet periods, and why embodiment—not just mindset—creates real results. You'll learn to identify what's blocking your abundance, avoid the "shelf help" trap, and understand why implementation matters more than courses.

Perfect for women counsellors, psychologists, social workers, and play therapists who want to build profitable private practices without hustling or undercharging. Whether you're experiencing abundance or scarcity, this episode offers practical guidance on working with both seasons effectively.

Transform your relationship with money and discover how taking the right actions can shift your practice from struggle to success.

00:41 - Exciting New Project Announcement

01:32 - Morning Oracle Card Ritual

02:41 - The Wealthy Woman Oracle Deck

04:27 - Understanding Seasons of Wealth

06:03 - The Power of Blessing Your Money

08:08 - Shifting from "Only One Client" Energy

10:25 - Lessons in Scarcity Seasons

12:28 - Embodiment and Action Required

14:43 - Divine Feminine Receiving Energy

16:00 - Taking Accountability for Results

17:41 - The Surrender to Receive Card

20:05 - The Shelf Help Trap

22:43 - Action Brings Clarity

25:14 - Testing and Tracking Results

27:46 - Action Leads to Success

29:12 - Closing and Gratitude

Support & Resources for Private Practice

Mini FAQs 

Q: How can I attract more clients to my private practice? A: Shift your energy from scarcity ("I only had one client") to gratitude ("I had a wonderful client yesterday and they rebooked"). Your energy around money and clients directly affects what you attract. Take aligned action, track what works, and embody the version of yourself who already has the practice you want.

Q: What should I do during quiet periods in my therapy practice? A: Use quiet periods for strategic masculine energy—analyse what's working, check your data, refine your marketing, and ask yourself what the version of you with a full practice would do differently. Take one small action to bring clarity rather than staying stuck in overwhelm.

Q: Why am I not getting results despite taking courses and reading books? A: This is called "shelf help"—buying resources without implementation. Results come from taking aligned action and actually implementing what you learn. Focus on mastering one thing before adding more to your plate. Action brings clarity and compounds over time.

Q: How do I stop undercharging as a therapist? A: Work on embodiment—become the version of yourself who charges appropriately by taking actions that person would take. Allow yourself to receive payment, enforce cancellation policies, and increase fees when appropriate. Shift from victim mentality to taking accountability for your practice results.

Q: What's the difference between embodiment and positive thinking? A: Embodiment requires both mindset shifts AND aligned action. You don't have to believe you're abundant, but you do need to take actions the abundant version of you would take. Nothing changes without embodiment plus action—both are essential.

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Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner.

Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or shame, plus practical journal prompts to help you assess whether your services, fees, and business activities are truly worth it for you.

Whether you're just starting your practice or feeling stuck with a full diary but struggling financially, this episode will help you create a thriving practice that serves your clients while honouring your time, freedom, and financial goals. Learn how niching increases perceived value, why your messaging matters more than you think, and how to build a practice that actually works for your life.

Links:

00:00 - Welcome & Introduction to Worth and Value

Key Topics Discussed:

Resources Mentioned:

Action Steps:

FAQs:

Q: What's the difference between worth and value in private practice?

Q: How do I know if I'm undercharging as a therapist?

Q: Why does niching increase the perceived value of my practice?

Q: What do clients actually value in therapy services?

Q: How do I stop feeling guilty about charging for my services?

#PrivatePractice #Counsellors #Psychologists #SocialWorkers #PrivatePracticeSuccess #TherapyBusiness #WomenInBusiness #MentalHealthPractitioners #AustralianTherapists #BusinessCoaching #FeesSetting #WorthAndValue #TherapyPractice #CounsellingBusiness #PracticeMomentum

In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play therapists who feel like they’re posting into the void and wondering how to actually get found by more of their ideal clients. private practice social media strategy facebook business page reach

I walk you through how I used storytelling, data, insights and weekly refinement to turn a barely-seen Facebook business page into a powerful visibility engine that now brings new people into my funnel every single day. You’ll hear the real numbers, what Facebook actually prioritises, what surprised me, how I began monetising content, and how one simple freebie created hundreds of new leads. I explain the mindset shifts I needed to make, the emotional rollercoaster behind the scenes, and why you don’t need to create endless freebies — you only need to fix the ones you already have. content marketing for therapists audience growth for private practice data informed marketing

If you’ve been feeling defeated, stuck, or like your content doesn’t matter, this episode will give you proof that it does — and the exact steps to take next. You’ll discover how to look at your numbers without spiralling, how to understand what your audience actually wants, and how to use small, strategic changes that create big results. Your quick action step is to review the performance of your last three posts or freebies and identify one simple change you can make today — because tiny refinements compound fast. business growth for counsellors private practice marketing strategies

Here’s the link to the Website Wellness Check so you can finally understand why your website isn’t converting and what to fix first:

Get your freebies for private practice here: 

Mini FAQ 

What is the fastest way to grow my private practice audience?

Do Facebook business pages still work for therapists?

How do I know if my freebie is working?

How do I get more clients from social media?

Why is the Website Wellness Check recommended in this episode?

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Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how to use social media effectively without paid ads, and why Facebook rewarded her with $600 worth of free reach. Plus, learn about common conversion mistakes, why follower counts don't matter, and how to build a real audience through email. Perfect for counsellors, psychologists, and social workers ready to grow their practice sustainably.

Links:

00:00 - Welcome & Episode Introduction

Mini FAQs

Q: How long does it take to get clients from a new website?

Q: Why am I not getting clients even though I have a website?

Q: What is a marketing funnel for therapists?

Q: How can I get more clients without paid advertising?

Q: What's a good conversion rate for therapy practices?

Q: Why do my social media posts not convert to clients?

Q: How many lead magnets should I have?

Q: What's the average email open rate for therapists?

Q: How do I know which stage of the funnel is broken?

Q: Should I focus on getting more followers?

#PrivatePractice #TherapistMarketing #CounsellingBusiness #PsychologyPractice #SocialWorkerBusiness #TherapyPracticeGrowth #AustralianTherapist #WomenInBusiness #PrivatePracticeSuccess #TherapistEntrepreneur #CounsellorLife #MentalHealthBusiness #TherapyMarketing #ClientAttraction #PracticeGrowth

In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products. 

In this episode, I sit down with Philip Armstrong, CEO of the Vocational Mental Health Professionals Association of Australia (VMHPAA), to unpack the National Standards for Counsellors and Psychotherapists — what’s true, what’s still uncertain, and what it all means for your private practice.

If you’ve felt confused or anxious about what these standards might mean for you as a counsellor, psychotherapist, or student — you’re not alone. In this conversation, we explore the facts behind the draft, the myths circulating in online communities, and the practical implications for vocational and higher-education qualified practitioners. Philip clarifies the differences between licensing, registration, and endorsement, and together we talk through why it’s not yet official, how the process works, and where counsellors’ voices are needed most.

You’ll hear:

If you’re a counsellor, psychotherapist, psychologist, or social worker in Australia trying to make sense of the evolving standards, this episode will help you understand the facts, stay calm, and know exactly where your professional voice matters.

For ongoing updates, advocacy, and to join the Vocational Mental Health Professionals Association of Australia, visit:

To learn more about my business coaching programs and resources for therapists, visit:

Q: Are the National Standards for Counsellors and Psychotherapists now official?

Q: What’s the difference between a license and registration?

Q: Can counsellors with a Diploma still practice privately?

Q: Should I be paying for a license now?

Q: How can counsellors get involved in consultation?

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If you’ve ever felt like you’re constantly chasing clients, posting endlessly on social media, or paying for ads that don’t work — this episode is for you. I’m diving deep into how to market less and still have consistent bookings in your private practice. You’ll learn why client retention matters more than constant marketing, how to improve it ethically, and how to create genuine connection through “surprise and delight” moments that make your clients remember and return to you.

This episode is perfect for women in private practice like counsellors, psychologists, social workers, and play therapists  who are ready to stop feeling behind, overwhelmed, or burnt out by endless marketing and start building a business that feels sustainable, aligned, and deeply fulfilling.

You’ll walk away understanding how to reduce the pressure on yourself by shifting from constant client chasing to creating memorable experiences that naturally support long-term bookings. You’ll also learn the difference between over-delivering and overworking and how to do less while helping your practice thrive.

Quick win: Pick one way to “surprise and delight” your clients this week, something small, thoughtful, and aligned with your values (like a check-in message, an unexpected resource, or a thank-you note). Notice how it strengthens your connection and energy.

If you’re ready to take your practice from stressful to steady, explore my most popular offers below:

Practice Momentum (12-month private coaching & consulting program):

Booked & Better | Monthly Tools for Private Practice:

Website Wellness Check | Get a personalised video review of your therapy website:

The Ultimate Private Practice | Free Community for Therapists:

The Un-Discovery Call | Learn how to structure discovery calls that convert:

Create an App for Your Private Practice!

The Happy Practice Etsy Store | Templates, forms & checklists:

Subscribe on YouTube for more episodes:

How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere)

I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that don’t convert, this episode will feel like a breath of fresh air.

This one is for women in private practice — counsellors, psychologists, social workers, accredited mental health social workers, and play therapists — who want a simpler, calmer approach to marketing that still brings in clients. I talk about niching (and how it makes content effortless), why Facebook often works better than Instagram for our field, and how to “show not tell” your expertise so potential clients feel connected and safe reaching out.

You’ll walk away knowing how to pick one platform, post less but connect more, and create trust through genuine conversations — not algorithms. I also talk about authenticity, karma, and why giving freely online actually leads to more aligned clients.

Links mentioned in this episode

Timestamps

Action step for a quick win

Stop Waiting to Feel Ready: Build Confidence with Simple Systems for Your Private Practice

Show notes:

This episode is for women therapists—counsellors, psychologists, social workers, and play therapists—who love the work but feel stuck second-guessing decisions, winging it without processes, and relying on motivation that comes and goes. You’ll hear how to create safety and certainty in your business by putting simple processes in place (onboarding, cancellations, marketing routines) and tracking your progress so your brain sees real evidence that it’s working. I also talk about reframing fear as a sign of growth, and how systems reduce emotional load so you can show up confident and consistent.

You’ll walk away with a clear next step to create more stability and confidence fast: design one tiny process you can repeat—then track it for 30–90 days. If you want support implementing this quickly with on-demand help, you can work with me inside Practice Momentum. It’s like having an expert in your pocket, ready when you are.