Marketing The Invisible

How to Smash the Plateau in 7 Minutes – David Shriner-Cahn


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Why business owners and experts hit plateaus (and how to smash through them)
How to overcome emotional and tactical roadblocks that hinder a business to thrive
Importance of talking to your clients and knowing their pain points.


Resources/Links:

Smashing the Plateau Podcast
http://tendstrategicpartners.com/

Summary

David Shriner-Cahn is a true recognized authority on entrepreneurship and leadership development hat lead to organizational excellence. He helps empower organizations to become the recognized go-to resource in their niche. He is the President of TEND Strategic Partners and host of the business podcast, Smashing the Plateau.


In this episode, David shares how a struggling business owner can smash their revenue plateau by taking advantage of existing resources from a team, building upon successes they have already achieved, integrating and managing structured changes, with built-in accountability, without adding excessive workload or unnecessary expenses.

Check out these episode highlights:

00:33 - all about David Shriner-Cahn
01:28 - David defines what a plateau is and who his ideal clients are
02:10 - problems David solves for his solopreneur expert clients
03:19 - symptoms clients experience with their revenue plateau problem
04:42 - common mistakes small business owners make when they try their plateau
06:42 - David’s Valuable Free Action (VFA): Leverage on existing customer base
07:48 - David’s free Valuable Action Resource (VAR): www.smashingtheplateau.com
08:05 - David’s most Valuable Free Tip (VFT)

Tweetable Takeaways from this Episode:
“Your website might look pretty but if it is not designed to reach your target customers and reach more of them and close sales, you just wasted money.” - @smashingplateauClick To Tweet
“When you start delivering something systematically, even if it is simple to you and it is hard for them that is where the great profit is.” - @smashingplateauClick To Tweet
...more
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Marketing The InvisibleBy Tom Poland

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