If you are constantly selling your business then your friends are going to stop asking you out to dinner or to hang out on weekends. So, how then do you stay top of mind and build your brand while still keeping your friends? The answer is through consistent content creation, relationship marketing, and referral marketing. Sarah Cripe and Sophia Meyers are the creators of Connect Social Pop, a service that takes the brain damage out of your real estate marketing. This includes daily social media posts, pop-by’s, and website building. Listen to this week’s episode to gain insight branding and consistent communication to the same audience over time through multiple channels. Three Things You’ll Learn in This Episode The 20/80 rule. Where to start with your social media. What kind of hashtags you should be using. Connect with Sarah Cripe & Sophia Meyers Learn more about Sarah and Sophia and their business Connect Social Pop at ConnectSocialPop.com to continue the conversation. Resources Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram TRANSCRIPT: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. We’re going to be chatting today about sort of staying on top of mind building your brand through consistent content creation, relationship marketing, referral marketing, anything from pop buys, to remain a consistent presence on social media we’re really talking about today is how the fuck do you stay in front of everybody without always having to like hit him over the head with your lockbox? Because you can’t always be selling your business. If you’re always selling your stuff, your friends are gonna stop asking to go out to dinner, or hang out on the weekends. But that doesn’t mean you stop communicating with them. So what we’re really chatting about today is branding and consistent communication to the same audience over time through multiple channels. And that’s what we really want to focus on today. So I get an email from these two chicks called from Connect social pop, and this is what they do for a living, and they’re gonna share a lot of their tips with us today. And we’re gonna go through sort of how you do that, because I get asked all the time, the answer is no, you don’t need to always be talking about real estate. You should in some cases, but not all the time, because people are gonna tune you out no differently than the way your financial planner doesn’t need to talk to you about IRS stuff. tune them out. So it’s exact same concept. So without further ado, let’s go ahead and introduce our guests. We have Mrs. Sarah or is it miss Sarah Cripe? And Sophia Meyers. Want you guys whoever goes first. So introduce yourself and tell us a little bit about who the fuck you guys are? Hi, I am Sarah Cripe. And my partner over here is Sophia Meyers. And we created Connect social pop to help real estate agents stay top of mind without all the brain damage that comes with it. You know, we just saw that all these agents are coming in and they’re like, No, I’m gonna kick ass take names. And then they’re like, Oh, I forgot I have to be a marketing department, I have to be a counselor, I have to be all, you know, wear all the hats. So we created this to help them take one of those hats off and make it simple. Because you need it, you need it, you can’t do all the things. Nice, Sarah, or Sophia. I mean, hello. The other s the other s on here. Sophia, I’ve loved doing this has been a really fun project. You know, we’ve been working with agents for a couple years, what we found is, I mean, I don’t even know how these agents can take their kids to school or take a shower in the same day sometimes, nonstop. Go, go go. So it’s just a really fun and easy way to keep on top of your branding. I can’t imagine doing all these listings or all these showings and then have to come home and think of a caption to put on something to talk about, you know, something with real estate or something non real estate related, maybe a way to connect with your audience that’s maybe just a national holiday or, or a way to reach out to them. So we want to find a really fun and simple solution that wasn’t just a virtual is just social media, but also was Popeye. So you’re actually going in person and seeing people you also have an online presence where you have a website where people have all of your information on there on these websites as well. I mean, they’re they’re really fascinating, you have the option to connect to the MLS system if you want, you don’t have to. But since MLS is it allows people to save searches on your website allows you to see and track what your clients are doing maybe what types of homes that they’re saving, or whatever they’re doing. So we like to kind of create multiple ways of people find you both online in person on social media, kind of, as you said, hit them over the head in different ways. But find I’m actually one of things that we love in all of your episodes is you share about how it’s it’s the realtors job to be remembered. And

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