You built the tech. You raised the funds.

But your patient outcomes? 

Still inconsistent.

What if the real problem isn't your product… it's your patient handoff?

In this episode, Dr. Colin Banas and I unpack why even the best clinical tools fail if you don’t solve for the “voltage drop” in care transitions.

Those invisible gaps lead to readmissions, poor medication adherence, and missed outcomes.

Because nothing is more frustrating than knowing your solution works—and watching patients fall through the cracks anyway.

Here’s what you’ll learn in this conversation:

💠Why interoperability is your secret moat (and how 270+ EHR integrations helped DrFirst dominate)

💠The #1 reason patients don’t fill prescriptions—and how SMS nudges solve it

💠What a 10% adherence bump can really do for outcomes (and investor confidence)

💠How to build a joyous experience for clinicians and patients alike

💠Why sustainability > novelty when it comes to scaling HealthTech solutions

🎙️ Founders, let’s turn your traction into transformation.

If you have an established solution with paid users and want to pitch in front of investors and enterprise decision-makers, apply to be on our HealthTech Showdown.

▸Every month, we award one qualified company an $800 media scholarship.

▸Think you're ready to be in the spotlight?

Tell us (in under 200 words) about your solution—and why it’s time decision-makers hear it.

👉 Apply now at HealthTechShowdown.com

▸Guest: Dr. Colin Banas

▸CMO at DrFirst

▸Connect: LinkedIn - Colin Banas

▸Want to be a guest? Apply to be on the Provider's Edge podcast

• HealthTech Showdown — HealthTechShowdown.com
• 
  
• Impact Quotient Quiz — Are you really creating sustainable impact? ImpactQuotientQuiz.com

• LinkedIn: Sabrina Runbeck
• Website: PulsePointPath.com

This episode was recorded as part of Sabrina's ongoing commitment to supporting women founders in healthcare innovation. If you found this valuable, please share with a founder who needs to hear it.

Episode Timeline:

00:01:27 – Dr. Banas’ Background & Journey

00:02:31 – The Real Problem with Care Transitions

00:04:08 – The Role of Interoperability & AI in Healthcare

00:06:18 – Improving Patient Engagement via Technology

00:07:52 – Customer Journey and Retention Strategy

00:08:48 – First’s Current Goals & Impact Metrics

00:10:28 – Creating a Joyful Provider & Patient Experience

00:11:30 – First Serves & Their Mission

00:13:00 – Keeping Tabs on the Competition & Industry Trends

00:14:09 – Excitement & Fun Behind the Mission

00:16:09 – Where to Find Dr. Colin Banas & Final Thoughts

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast 

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