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EP 025 - How to Start a Business Podcast | Goals, Format, Naming, Content Plan & Launch Tips

If you are a CEO, founder, marketer, or thought leader trying to build trust and brand authority, this episode breaks down how to start a business podcast with a clear strategy instead of guesswork.  

Josh Lewis and Brian Erickson walk through the big decisions that shape a podcast that actually supports your business: defining your goals, choosing the right format, naming the show clearly, planning your first 12 episodes, building a repeatable structure, setting a sustainable publishing cadence, and making smart decisions about branding, production, and hosting. They also explain why searchable titles matter, why your podcast should reflect the quality of your brand, and how to package your content so the right people actually click.

This conversation is especially relevant for business leaders who want to use a video podcast as part of a bigger content strategy without overwhelming their internal team. It fits Cincinnati Podcast Studio’s core belief that busy experts should be able to show up, share their message, and create premium content that builds trust without getting buried by the technical side.  

If you want to start a business podcast that helps people know, like, and trust your brand, this episode will help you make smarter decisions before you launch.

Timecodes

00:00 Why business podcasts need clear goals

01:32 How to start a business podcast step by step

12:00 Choosing the right podcast format

13:50 Why video should do something for your business

19:24 Why solo podcast episodes are harder than they look

20:27 How to name your podcast clearly

26:56 Why you should plan your first 12 episodes

28:23 How to make your podcast sustainable

30:32 Use searchable topics your audience would actually type in

34:24 Create a repeatable episode structure

36:33 Set a publishing cadence based on your business goals

41:14 Choosing your podcast production route

50:59 Podcast branding that feels human and real

54:49 Album artwork, thumbnail templates, and visual identity

56:02 The 20% thumbnail readability test

57:09 The 3 main places to publish your podcast

01:10:15 Packaging your podcast for search and clicks

01:11:34 Why you should launch with 3 episodes

01:13:18 Evaluate, iterate, and improve over time

01:15:09 Stop researching and start recording

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Connect with us on LinkedIn!

Brian Erickson: https://www.linkedin.com/in/bwerickson

Josh Lewis: https://www.linkedin.com/in/thatjoshlewis

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➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu

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Produced by the Cincinnati Podcast Studio

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/discovery

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