If you’re building a business and want to sell your product, ideas, or services, this conversation is a must-listen. We welcome Melinda and Diana, co-founders of Aphrodite Picnic, who share how they brought their creative business ideas to life — and sold them successfully to their target audience.

Melinda and Diana started with a wedding-focused brand but pivoted to luxury picnics, carving a unique niche in Cyprus. They reveal how they validated their idea, launched on a shoestring budget using smart marketing hacks like stock images, and booked their first clients within days.

In this episode, you’ll learn about:

• Conducting market research and creating a content calendar for organic growth
• The importance of targeted sales outreach and overcoming fear of cold calls
• Pricing strategies and evolving your offer based on workload and value
• How accountability between co-founders fuels motivation and consistency
• Scaling from small picnics to corporate events and the challenges of expansion
• The necessity of perseverance, discipline, and flexibility to grow your business
• Tips on building confidence and taking action, even when you don’t feel ready

Whether you’re a creative entrepreneur or exploring business ideas for 2025, Melinda and Diana’s journey is packed with actionable insights and real talk about the highs and lows of entrepreneurship.

TIMESTAMPS:

• 00:00 – Intro: Turning an idea into a business
• 01:31 – Meet Melinda & Diana: How they met and clicked
• 03:46 – The first idea: Weddings & why it didn’t work
• 05:10 – The picnic concept is born
• 06:00 – From branding to first client in 2 days
• 07:35 – Charging €700: Their first sale
• 08:20 – Starting lean with stock images
• 09:10 – Building a website and social media presence
• 10:00 – Organic growth strategy using Google Trends
• 10:45 – Importance of content planning
• 11:30 – Paid ads vs strategic ads
• 12:30 – Why knowing your audience matters
• 13:45 – Cyprus advantage: Small community networking
• 14:30 – Sales mindset: It’s a numbers game
• 15:20 – Staying motivated during quiet months
• 16:30 – Pricing lessons: Undervaluing and scaling
• 17:45 – Winter picnics & the transparent bubble tent
• 18:40 – Building confidence through action
• 19:30 – Learning from each other as co-founders
• 20:00 – Choosing ideas aligned with your goals
• 20:50 – Scaling: From picnics to full event planning

Follow and get in touch with Aphrodite Cyprus Picnic:

• Instagram: @aphroditecypruspicnic
• Website: www.aphroditecypruspicnic.com
• LinkedIn:
• https://www.linkedin.com/in/melinda-bojte/

• https://www.linkedin.com/in/dianaczn/
• https://www.linkedin.com/showcase/aphrodite-picnic-experience

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About us

Welcome to She Hustles ✨ your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.