Ready to launch your side hustle but stuck on pricing? You're not alone! 💕In this episode, we're breaking down exactly how to price your products or services without underselling yourself or scaring away customers. Whether you're selling handmade jewelry, offering coaching services, or launching a digital product, we've got you covered!What you'll learn:The sneaky trick to find out your competitors' real prices (yes, we went there!)How to calculate your costs + profit margin like a proWhy knowing your target customer's budget changes everythingDifferent pricing models that actually work (hourly vs. packages vs. bundles)When to test your prices vs. when to stick to your gunsKey takeaways:✨ Don't compare yourself to fake competitors who aren't actually handmade/authentic✨ Spend MORE time on pricing than anything else - it can make or break your business✨ When you price too low, people get suspicious. Too high? They ask too many questions.✨ Put yourself in your customer's shoes - you might BE your ideal customer!Ready to stop guessing and start earning what you deserve? Drop a comment below with your biggest pricing challenge and we'll help you work through it!Don't forget to LIKE if this helped you and SUBSCRIBE for more side hustle tips that actually work 💪Podcast Links 🎧- Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945- Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517Follow She Hustles 📌- Instagram: https://www.instagram.com/shehustles_podcast/- LinkedIn: https://www.linkedin.com/feed/Follow Giulia Ⓖ- Instagram: https://www.instagram.com/gg.mediastudio/- TikTok: https://www.tiktok.com/@gg.mediastudio- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/Follow Julie Ⓙ- Instagram: https://www.instagram.com/growthwithjulie- LinkedIn: https://www.linkedin.com/in/juliehanell/About us Welcome to She Hustles ✨ Every Thursday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.

Stop wasting money advertising to the wrong people! 🎯

You've got an amazing product or service, but if you don't know exactly who you're selling to, you're basically throwing money into the void.

In this episode, we break down the exact 4-step process that successful businesses use to create target personas that actually convert strangers into loyal customers.

Here's what you'll learn:

✅ How to define demographics that matter (age, location, income, education)

✅ The psychology behind your ideal customer (what they want, fear, and aspire to)

✅ How to identify the exact pain points your product solves

✅ Where your customers actually look for products like yours (hint: it might not be Instagram!)

💡 Quick tip: Pin your finished persona somewhere you can see it daily - it should guide every piece of content, every ad, and every message you create.What's your biggest challenge when it comes to defining your target audience? Drop it in the comments below!

👇Don't forget to subscribe to She Hustles for more actionable business tips that actually work! 🚀

Follow She Hustles 📌

• Instagram: https://www.instagram.com/shehustles_podcast/
• LinkedIn: https://www.linkedin.com/feed/
• YouTube: https://www.youtube.com/channel/UCNRKjjbf4bDbL6ABgAhouVA

Follow Giulia Ⓖ

• Instagram: https://www.instagram.com/gg.mediastudio/
• TikTok: https://www.tiktok.com/@gg.mediastudio
• LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

• Instagram: https://www.instagram.com/growthwithjulie
• LinkedIn: https://www.linkedin.com/in/juliefhanell/

About us

Welcome to She Hustles ✨ Every Thursday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.

Is Cyprus an Offshore Country?

The Truth About Taxes, Digital Nomads & Business Setup

Is Cyprus really an offshore country?

In this episode, we sit down with tax expert Jowita to break the myths and reveal why Cyprus is actually a tax-friendly, EU-compliant jurisdiction, but definitely not offshore.

We explore:

✅ Why Cyprus attracts digital nomads, entrepreneurs, and expats

✅ The truth about Cyprus corporate tax rates

✅ How to qualify for Non-Dom status and legally pay 0% tax on dividends

✅ The unique 60-day tax residency rule perfect for digital nomads

✅ How Cyprus offers capital gains tax exemptions on stocks, bonds, and business sales

✅ Family tax incentives for expats and tech professionals

✅ The importance of tax planning and professional advice to avoid common relocation mistakes

✅ Why Cyprus is a rising hub for startups and remote workers looking for business-friendly, low-bureaucracy environments

We also talk about lifestyle, the welcoming business community, and why Cyprus is one of the most attractive places to live and work in Europe. 🌞

Get your free TAX guide ⁠⁠here⁠⁠ 💌

Follow Jowita Jablonska 📲

• LinkedIn: https://www.linkedin.com/in/jowitajablonska91/
• https://www.linkedin.com/company/ibccstax/
• Instagram: https://www.instagram.com/yovita_jj/
• https://www.instagram.com/ibccs.tax/
• https://www.instagram.com/nomads.cy/

Follow She Hustles 📌

• Instagram: https://www.instagram.com/shehustles_podcast/
• LinkedIn: https://www.linkedin.com/feed/
• YouTube: https://www.youtube.com/channel/UCNRKjjbf4bDbL6ABgAhouVA

Follow Giulia Ⓖ

• Instagram: https://www.instagram.com/gg.mediastudio/
• TikTok: https://www.tiktok.com/@gg.mediastudio
• LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

• Instagram: https://www.instagram.com/growthwithjulie
• LinkedIn: https://www.linkedin.com/in/juliehanell/About us

Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.

Keywords: starting a business, tax advice, business law, company incorporation, women entrepreneurs, Cyprus tax benefits, networking tips, business strategy

Thinking of launching your business? This one legal & tax mistake could cost you everything.

In this in-person She Hustles episode recorded in Cyprus, we sit down with lawyer and tax expert Jowita Jablonska to uncover the one thing entrepreneurs often overlook when starting their business. We dive deep into choosing the right jurisdiction, the power of in-person connections, avoiding setup mistakes, and what every founder needs to know about trust, expertise, and strategy.

If you’re dreaming of building your own thing — business, side hustle or remote setup — this episode is your must-listen.

Timestamps

• 00:00 - Introduction & Guest Welcome
• 00:44 - Why In-Person Business Matters
• 02:10 - Overcoming Fear When Starting a Business
• 04:00 - Why Confidence = Knowledge
• 05:00 - The Myth of Overnight Success
• 06:10 - Importance of Knowing the Jurisdiction
• 07:50 - Power of Networking & Building Relationships
• 09:40 - Tips for Public Speaking as an Entrepreneur
• 11:20 - Is it Harder for Women in Business?
• 13:00 - Gender Bias Case Study: Ruth vs. Hank
• 15:00 - Industry Differences in Gender Experience
• 16:20 - 3 Essentials for a Successful Business
• 18:20 - How a Birthday Party Led to a Business Collab
• 19:30 - Tips for Approaching People at Events
• 21:00 - “The One Thing” to Know Before Starting a Business
• 22:00 - Why Taxes & Jurisdiction Matter
• 23:30 - Avoiding Bureaucracy: Choosing the Right Country
• 24:45 - Final Advice & Free Tax Guide Offer

Follow Jowita Jablonska 📲

• LinkedIn: https://www.linkedin.com/in/jowitajablonska91/
• https://www.linkedin.com/company/ibccstax/
• Instagram: https://www.instagram.com/yovita_jj/
• https://www.instagram.com/ibccs.tax/
• https://www.instagram.com/nomads.cy/

Follow She Hustles 📌

• Instagram: https://www.instagram.com/shehustles_podcast/
• LinkedIn: https://www.linkedin.com/feed/
• YouTube: https://www.youtube.com/channel/UCNRKjjbf4bDbL6ABgAhouVA

Follow Giulia Ⓖ

• Instagram: https://www.instagram.com/gg.mediastudio/
• TikTok: https://www.tiktok.com/@gg.mediastudio
• LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

• Instagram: https://www.instagram.com/growthwithjulie
• LinkedIn: https://www.linkedin.com/in/juliehanell/About us

Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.

Get your free TAX guide here 💌

Keywords: starting a business, tax advice, business law, company incorporation, women entrepreneurs, Cyprus tax benefits, networking tips, business strategy

80% of startups fail in the first 5 years — not because of bad ideas, but because founders give up.

In this unfiltered episode, we asked ChatGPT how to build the strongest mindset possible — without toxic hustle culture or 4 a.m. wakeups. Whether you're stuck in your 9–5, building your side hustle, or trying to scale your business, this is your reset button.

You’ll learn:

• The best daily habits for building mental resilience
• Why movement matters more than motivation
• How to avoid burnout by reframing your goals
• The feedback loop that top founders never skip
• How to reconnect to your mission when you’re lost

This isn’t just mindset fluff — it’s your founder edge. According to the American Psychological Association, resilient entrepreneurs are 60% more likely to thrive in tough markets.

💬 Listen now if you want to build a business and stay sane.

TIMESTAMPS

• 00:00 – Welcome: why this topic matters
• 00:45 – Routines that build resilience
• 01:40 – Move daily: the anti-motivation method
• 02:27 – Energy & food: fuel for your brain
• 03:13 – Boundaries: cut the toxic
• 04:08 – Train your inner strength
• 04:52 – Learn new skills = momentum
• 05:40 – Goals vs. burnout
• 06:27 – Real examples of slow success
• 07:08 – Feedback loop: how to grow faster
• 09:17 – Rediscover your “why”
• 10:44 – Story method to stay inspired
• 11:30 – Outro + next episode preview

If you’re building a business and want to sell your product, ideas, or services, this conversation is a must-listen. We welcome Melinda and Diana, co-founders of Aphrodite Picnic, who share how they brought their creative business ideas to life — and sold them successfully to their target audience.

Melinda and Diana started with a wedding-focused brand but pivoted to luxury picnics, carving a unique niche in Cyprus. They reveal how they validated their idea, launched on a shoestring budget using smart marketing hacks like stock images, and booked their first clients within days.

In this episode, you’ll learn about:

• Conducting market research and creating a content calendar for organic growth
• The importance of targeted sales outreach and overcoming fear of cold calls
• Pricing strategies and evolving your offer based on workload and value
• How accountability between co-founders fuels motivation and consistency
• Scaling from small picnics to corporate events and the challenges of expansion
• The necessity of perseverance, discipline, and flexibility to grow your business
• Tips on building confidence and taking action, even when you don’t feel ready

Whether you’re a creative entrepreneur or exploring business ideas for 2025, Melinda and Diana’s journey is packed with actionable insights and real talk about the highs and lows of entrepreneurship.

TIMESTAMPS:

• 00:00 – Intro: Turning an idea into a business
• 01:31 – Meet Melinda & Diana: How they met and clicked
• 03:46 – The first idea: Weddings & why it didn’t work
• 05:10 – The picnic concept is born
• 06:00 – From branding to first client in 2 days
• 07:35 – Charging €700: Their first sale
• 08:20 – Starting lean with stock images
• 09:10 – Building a website and social media presence
• 10:00 – Organic growth strategy using Google Trends
• 10:45 – Importance of content planning
• 11:30 – Paid ads vs strategic ads
• 12:30 – Why knowing your audience matters
• 13:45 – Cyprus advantage: Small community networking
• 14:30 – Sales mindset: It’s a numbers game
• 15:20 – Staying motivated during quiet months
• 16:30 – Pricing lessons: Undervaluing and scaling
• 17:45 – Winter picnics & the transparent bubble tent
• 18:40 – Building confidence through action
• 19:30 – Learning from each other as co-founders
• 20:00 – Choosing ideas aligned with your goals
• 20:50 – Scaling: From picnics to full event planning

Follow and get in touch with Aphrodite Cyprus Picnic:

• Instagram: @aphroditecypruspicnic
• Website: www.aphroditecypruspicnic.com
• LinkedIn:
• https://www.linkedin.com/in/melinda-bojte/

• https://www.linkedin.com/in/dianaczn/
• https://www.linkedin.com/showcase/aphrodite-picnic-experience

Follow She Hustles 📌

• Instagram: https://www.instagram.com/shehustles_podcast/
• LinkedIn: https://www.linkedin.com/company/she-hustles-pod/
• YouTube: https://www.youtube.com/channel/UCNRKjjbf4bDbL6ABgAhouVA

Follow Giulia Ⓖ

• Instagram: https://www.instagram.com/gg.mediastudio/
• TikTok: https://www.tiktok.com/@gg.mediastudio
• LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

• Instagram: https://www.instagram.com/growthwithjulie
• LinkedIn: https://www.linkedin.com/in/juliehanell/

About us

Welcome to She Hustles ✨ your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.

Julie and Giulia give you 4 tips to rewire negative self-talk into positive thinking when you're feeling low because you're hustling every day.

TIMESTAMPS:

00:00: Introduction to Rewiring Negative Self-Talk

00:13: Importance of Self-Affirmations

00:32: Norman Deutsch's Theory on Rewiring Neuronal Paths

01:11: Breaking Habits and the Role of Self-Awareness

02:06: Techniques for Breaking Habits: The Pomodoro

Technique

03:16: Applying the Pomodoro Technique in Business

04:04: Speaker 2's Personal Techniques for Productivity

05:27: Mel Robbins' Five Seconds Rule

05:39: The Two-Minute Rule for Procrastination

06:13: Role of Self-Affirmations in Various Life Journeys

07:04: Serena Williams and the Power of Self-Affirmation

07:58: Speaking to Yourself Positively

09:00: Finding Personal Peace and Positivity

References 🔗

Norman Doidge: rewiring your neuronal paths - https://www.theguardian.com/science/2015/feb/08/norman-doidge-brain-healing-neuroplasticity-interview

Podcast Links 🎧

• Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945
• Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517

Follow She Hustles 📌

• Instagram: https://www.instagram.com/shehustles_podcast/
• LinkedIn: https://www.linkedin.com/company/she-hustles-pod/

Follow Giulia Ⓖ

• Instagram: https://www.instagram.com/gg.mediastudio/
• TikTok: https://www.tiktok.com/@gg.mediastudio
• LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

• Instagram: https://www.instagram.com/growthwithjulie
• LinkedIn: https://www.linkedin.com/in/juliehanell/

About us Welcome to She Hustles ✨ your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.

Don’t Trust ChatGPT on Carbonara But Do This If You Want a Business That Matches YOUR Personality 👀

Yesterday it was ChatGPT & wine… today we’re diving deep.

Can AI really give you the perfect business idea based on your personality type?

We put it to the test—and what we found out is WILD 🤯

From logical thinkers to artsy extroverts and cozy introverts (plus a special mention for ambiverts!), we break down the AI-generated biz ideas, the pros + cons, and how you can stand out online in 2025.✨ What we cover:

• Best business ideas for analytical minds, creatives, introverts, and extroverts
• Why the 9-to-5 feels outdated in 2025
• Real talk about making money online (and what not to do)
• Why building a personal brand still matters
• How to avoid burnout in a hyper-digital world

And yes… bagels + budget days 🍩📊

Stay to the end for our thoughts on using AI as a therapist (we said what we said).

Drop the craziest thing you’ve ever asked ChatGPT in the comments 💬

TIMESTAMPS

• 00:00 – Welcome + PSA: Don’t trust ChatGPT on Carbonara 😂

• 01:01 – ChatGPT + Wine: How we got the idea to match business types to personalities
• 02:12 – 🧠 Best business ideas for analytical/logical thinkers
• 03:55 – The rise of AI agents for personal finance + investing tips
• 05:02 – 📸 Creative personality types: social media, talent mgmt & building a brand
• 07:08 – Being extroverted in the digital age: blessing or burnout?
• 08:16 – 🛋️ Introverts: copywriting, UX research & thriving at home
• 10:09 – 🌀 What about ambiverts? Coaching, courses, hybrid models
• 11:30 – How to stand out online (even with all the competition)
• 12:32 – ⏳ Don’t focus on time—focus on your goals
• 13:55 – Why it’s okay to test business ideas before quitting your job
• 14:35 – ChatGPT as a therapist?? + wild stories (carbonara warning again)
• 15:35 – 💬 Share your craziest ChatGPT moment + what’s next on the pod

The “IT Girl” aesthetic is sold as empowerment, the skincare, the ‘clean girl’ vibe, the effortless confidence.

But what if I told you it's just a more expensive way to tell you you’re not enough?

In this video, we’ll break down how the IT Girl brand quietly gaslights women into endless comparison, self-doubt, and consumerism - all while pretending it’s self-love.

If you’ve been chasing this illusion, it’s time to step back and ask: who benefits when you’re never quite satisfied with yourself?

Timestamps:

00:00 – What Even Is an “It Girl”?ChatGPT defines the modern It Girl aesthetic—and where it came from.00:40 – The It Girl Era: Origins & Gossip GirlHow pop culture (Serena, Alexa Chung) shaped this trend.01:58 – Why “It Girl” Is a Hollow IdentityThe aesthetic sells, but where’s the personality?03:30 – Social Media & the Pressure to PerformPerforming lifestyle over living authentically.05:00 – The Antidote: Cut Social Media & Ask WhyDo you really love matcha… or do you love being seen with it?06:50 – Brands, Influence & Unhappy ConsumersHow marketing feeds the “It Girl” machine—and empties our wallets.08:20 – Build Before You BrandYour personality should come first—not your aesthetic.10:30 – How to Be an “It Girl” with DepthTips for creating style, confidence & substance—without pressure.13:15 – Redefining Relationships & Self-WorthConfidence isn’t loud. It’s quiet strength, curiosity, and consistency.15:02 – Final Thoughts: Trends Fade, Character LastsDon’t chase what’s trending. Build who you are.

👇 Drop us a comment and let us know: Do you dream of being an IT Girl?

Podcast Links 🎧

- Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945

- Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517

Follow She Hustles 📌

- Instagram: https://www.instagram.com/shehustles_podcast/- LinkedIn: https://www.linkedin.com/company/she-hustles-pod/

Follow Giulia Ⓖ

- Instagram: https://www.instagram.com/gg.mediastudio/

- TikTok: https://www.tiktok.com/@gg.mediastudio

- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

- Instagram: https://www.instagram.com/growthwithjulie

- LinkedIn: https://www.linkedin.com/in/juliehanell/

About us Welcome to She Hustles ✨

your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.

Giulia and Julie are breaking down the emotional mindset behind business decisions, the importance of trusting your gut, and how to balance strategy and intuition as a female entrepreneur.

They also share personal stories, mistakes, and what we’ve learned from interviewing powerful women across industries.✨

If you're dreaming of launching something, but feel overwhelmed, this episode is your sign. In today’s episode, Giulia and Julie are diving deep into starting a business — not just the idea, but the people behind it.

- How do you choose the right co-founder?

- Should you go solo or build a team?

- Is it risky to start something with a friend?

- And why are women often hesitant to ask for what they need — like “Hey, can you give me 10k?” — while men just go for it?

TIMESTAMPS

00:00 – Welcome to She Hustles!

01:15 – Where in the world are we? Travel check-in

03:10 – How do you actually start a business?

05:22 – Solo vs. Co-founder: What works best?

09:00 – Why most startups fail: choosing the wrong people

11:33 – How to recognize if someone is the right business partner

14:12 – Friendship + business: Yes or no?

18:40 – The "men vs women in business" debate

22:55 – Why women hesitate to ask for help

26:40 – Trusting your gut: the real business superpower

30:50 – Story time: When your partner copies your idea

33:14 – What women can learn from men in business

37:02 – Women and self-sabotage: how to stop doing it

40:20 – Advice for women starting their first job in finance

44:05 – From passion to empire: the story of Huda Beauty

47:12 – The power of time in choosing business partners

50:10 – Why gut feeling is connected to knowing yourself

52:00 – Final thoughts: You don’t need to prove anything

53:40 – Why this is not a rant, but a reminder

55:00 – Like, Comment, and Subscribe 💬❤️👇

Drop us a comment and let us know: Would you start a business with a friend?

Follow She Hustles 📌

- Instagram: https://www.instagram.com/shehustles_podcast/

- LinkedIn: https://www.linkedin.com/feed/

Follow Giulia Ⓖ

- Instagram: https://www.instagram.com/gg.mediastudio/

- TikTok: https://www.tiktok.com/@gg.mediastudio

- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/

Follow Julie Ⓙ

- Instagram: https://www.instagram.com/growthwithjulie

- LinkedIn: https://www.linkedin.com/in/juliehanell/About us

Welcome to She Hustles ✨

Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.