Click here to download the full transcription as a formatted PDF.

In this episode we explain the importance of your call to action, guest appearances, creating a lead magnet and attracting sponsors.

FullCast’s Client Centric Mission

We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

Resources Mentioned

https://fullcast.co/pod30 - Your 30-minute link, only available to listeners of this episode!

FullCast.fm - How to Start a Podcast For Your Business

Podcast Junkies - A podcast about podcasting, since 2014

RateThisPodcast.com/bizcast - Leave a Rating and Review for this show

PodMatch - Sign up to be a guest on shows or as a host looking for guests 

Libsyn - Podcast hosting

Harry Duran’s One Sheet - An example of my podcast profile

She Invests Sponsor Sheet - A client example

Vertical Farming Podcast Sponsor - Our sponsor sheet for another show we produce

Next Steps

Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

Support the show: https://fullcast.co/bizcast

See omnystudio.com/listener for privacy information.

Click here to download the full transcription as a formatted PDF.

In this episode we cover show notes, automated vs. manual transcriptions, episodic promotion using audiograms, and how to ask for a rating and review.

FullCast’s Client Centric Mission

We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

Resources Mentioned

FullCast.co/pod15 - Book your free Podcast Brainstorm today

FullCast.fm - How to Start a Podcast For Your Business

Podcast Junkies - A podcast about podcasting, since 2014

RateThisPodcast.com/bizcast - Leave a Rating and Review for this show

Better Click to Tweet - Wordpress plugin for creating clickable quotes on your site

Rev - email service provider

Scribie - email service provider

Otter - email service provider

Headliner - audiogram creation tool

Canva - Browser-based design service

Descript - audio transcription and in-browser editing tool

Rate This Podcast - make it easy for listeners to rate and review your show

Next Steps

Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

Support the show: https://fullcast.co/bizcast

See omnystudio.com/listener for privacy information.

Click here to download the full transcription as a formatted PDF.

In this episode we'll cover important elements including the name and branding for your show, along with a review of best practices for creating your production plan.

FullCast’s Client Centric Mission

We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

Resources Mentioned

FullCast.co/pod15 - Book your free Podcast Brainstorm today

FullCast.fm - How to Start a Podcast For Your Business

Podcast Junkies - A podcast about podcasting, since 2014

ratethispodcast.com/bizcast - Leave a Rating and Review for this show

Calendly - scheduling tool

SavvyCal - scheduling tool

Mailchimp - email service provider

Aweber - email service provider

Constant Contact - email service provider

Next Steps

Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

Support the show: https://fullcast.co/bizcast

See omnystudio.com/listener for privacy information.

Click here to download the full transcription as a formatted PDF.

OK. We have the show Planned and Positioned. Now we'll cover the basics of Editing and Mastering your audio, creating your Episode Zero trailer, and submitting your show to Apple Podcasts!

FullCast’s Client Centric Mission

We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

Resources Mentioned

FullCast.co/pod15 - Book your free Podcast Brainstorm today

FullCast.fm - How to Start a Podcast For Your Business

Podcast Junkies - A podcast about podcasting, since 2014

Hindenburg Journalist - audio editing software

Descript - audio transcription and in-browser editing tool

Episode 156 and Episode 207 - Andrew Mason’s appearances on Podcast Junkies

How to Choose Music for Your Podcast - Pacific Content article

Auphonic.com - free/paid online mastering service

Apple Podcasts Connect - Where to submit your show to Apple Podcasts

ratethispodcast.com/bizcast - Leave a Rating and Review for this show

PodNews Directories - A list of directories you should be submitting your show to

Next Steps

Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

See omnystudio.com/listener for privacy information

Support the show: https://fullcast.co/bizcast

See omnystudio.com/listener for privacy information.

Click here to download the full transcription as a formatted PDF.

Nice! Now that your Plan is underway, let's work through your hosting options, website tips, equipment and guest best practices!

FullCast’s Client Centric Mission

We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

Resources Mentioned

FullCast.co/pod15 - Book your free Podcast Brainstorm today

FullCast.fm - How to Start a Podcast For Your Business

Samson Q2U - Great beginner USB/XLR microphone

Shure MV7 - Mid-priced dynamic USB microphone

Shure SM7B - Professional dynamic USB/XLR microphone

Samson MBA38 - Boom arm

Heil PL2T - Boom arm

Focusrite Scarlett - Sound card

Podcast Junkies - A podcast about podcasting, since 2014 

SquadCast - High quality remote recording

Podcave - all in one podcast production and marketing

Hindenburg Journalist - audio editing software

Next Steps

Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

Support the show: https://fullcast.co/bizcast

See omnystudio.com/listener for privacy information.

Click here to download the full transcription as a formatted PDF.

In this episode we'll cover important elements including the name and branding for your show, along with a review of best practices for creating your production plan.

FullCast’s Client Centric Mission

We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

Resources Mentioned

FullCast.co/pod15 - Book your free Podcast Brainstorm today

FullCast.fm - How to Start a Podcast For Your Business

Podcast Junkies - A podcast about podcasting, since 2014

Airtable - Track your episodes and guests with this template

Canva - Browser-based design service

Next Steps

Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15

Support the show: https://fullcast.co/bizcast

See omnystudio.com/listener for privacy information.

Click here to download the full transcription as a formatted PDF.

In this episode, I share my origin story and address the importance of having the right mindset, prior to getting started with your podcast.

FullCast’s Client Centric Mission

We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

Resources Mentioned

Podcast Production and Marketing provided by FullCast.

Book a free Podcast Brainstorm today: https://fullcast.co/pod15

See omnystudio.com/listener for privacy information

Support the show: https://fullcast.co/bizcast

See omnystudio.com/listener for privacy information.

Click here to download the full transcription as a formatted PDF.

How To Start a Podcast For Your Business, an original podcast production from full-service podcast agency FullCast, breaks down the six pillars — Plan, Position, Produce, Publish, Promote and Profit — necessary to ensure a successful podcast.

Avoid wasting countless hours of research on Google, YouTube, Reddit, Facebook, Twitter, Pinterest looking for tips and how to launch a podcast for business. Harry has done the hard work for you. Since 2014 Harry has been the host of the Apple Podcasts recommended Podcast Junkies. A podcast so meta it interviews other podcasters!

Since 2015, as the Founder and CEO of FullCast, Harry has helped hundreds of business owners setup and launch their own authority-building podcast.

FullCast’s Client Centric Mission

We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.

The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.

Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.

Resources

Podcast Production and Marketing provided by FullCast.

Book a free Podcast Brainstorm today: https://fullcast.co/pod15

Support the show: https://fullcast.co/bizcast

See omnystudio.com/listener for privacy information.