The story of how I started The Upper Echelon, a brand built for women who want their casual to still feel elevated. Not sporty. Not loud. Just...hers.. 

From the initial vision to the tactical first steps of finding a supplier, understanding your target customer and setting up a Shopify/e-commerce store. This is Journal Entry 1, hope you enjoy. 

Support the show by shopping The Upper Echelon here.  

Connect with me:
Instagram: @dimitrovelena
Twitter: @dimitrovelenaa
YouTube: @twenty.something 

For women in their twenties becoming the most elegant, intentional, and magnetic version of themselves—without losing their values. Twenty Something is a weekly audio journal of quiet confidence, femininity, and self-respect, recorded as lessons to my future daughter. 

P.S. If you're reading this, say hi in the reviews. 

Keywords:
starting a fashion brand, how to start an e-commerce store, building a brand from scratch, feminine aesthetic, elegant entrepreneurship, luxury branding, brand storytelling, quiet luxury, business for women, Shopify brand-building, creating a product from taste, slow branding, Pinterest marketing, The Upper Echelon, intentional living, quiet confidence, soft power for women