What comes to your mind you hear the word "Cancer". Obviously, we all get terrified by listening to this C word. 

So, today we are joined by podcast producer and host of The C word radio Helen King. At 37, Helen was diagnosed with breast cancer, and after successful treatment, she came out of it all feeling a little alone. She didn't find any relevant support groups for other young cancer survivors.

Inspired and supported by the podcast. You, me and the big C; when she was undergoing cancer treatment, Helen decided she wanted to start her creative outlet to help other young cancer survivors share their experiences. She launched The C Word Radio in Covid lockdown, and within a year, she made the finalist in the New Zealand Radio Awards.

In this episode, Helen shares how to discuss the tough topics, find the right guest for our podcast, the struggle to get listeners and the importance of a strong purpose and commitment to your content creation.

This episode is a masterclass in communication as it will teach how to be empathetic, build trust, and engage with people around you, so tap the play button and enjoy this episode.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [02:20]-Helen King's story of being a young cancer survivor to start her podcast
• [7:40]-How to identify and find your target audience?
•  [11:13] -How should you distribute your podcast to reach your target audience?
• [14:28]-What types of podcast formats are available?
• [16:51]-How to provide excellent guest experiences for your interview podcasts
• [22:00]-Helen's definition of success for her podcast
• [24:40]-What to do if you are not hitting your podcast goals?
• [26:30]- Pros and cons of having a co-host
• [29:30]-Learn the Guest management process from Helen 
• [37:34] -What should you look for when editing to remove or add?
• [41:27]-Promotion and marketing strategy for your show
• [43:25]- How to effectively use the call to action to get listeners to listen to your podcast
• [44:40]-Podcast email marketing: why you should do it
• [52:58]-How can putting yourself in the spotlight boost your podcast's success?
• [56:22]- How does Helen define a good leader?

KEY INSIGHTS

A great leader is willing to let others do what they're good at. Good leader surrounds themselves with people who compliment what their strengths are, and they can admit they can't do that thing. We talk about why behind starting your podcast, but I want you to think about how much time you have. Do you love this topic enough that even on your worst day, you can still talk about it and love it? I believe audio has an extraordinary power that is often overlooked. I think video is great, but the audio has a special magic.If you think that only downloads equal success, you can't apply that to podcasting because it's an entirely different beast.Find someone who can help you outsource so you can focus on creating more great content.

GUEST BIO

Helen King is a Kiwi podcast producer and editor owning HK production, empowering women-led small businesses to connect and inspire through podcasting. 

She was motivated by a diagnosis of breast cancer at 37 in 2018 and being diagnosed with ADHD a few months shy of turning 40 last year to carve out work that complements her ADHD. 

Being a young cancer survivor with an aspiration to share the story of many young cancer survivors, she launched The C Word Radio in Covid lockdown, and within a year, she made the finalist in the New Zealand Radio Awards.

Helen lives in Auckland, New Zealand, with her partner Ross, grumpy cat Bebe, and two naughty dogs Lenny and Koki. She confessed she was just making a podcast; what happened is I found my voice and soul purpose. She deeply believes in making a genuine connection.

Check out these Resources and Items Mentioned in the Show

 

• Listen to The C word Podcast
• Listen to her story on recharting life
• Download  free guide creating an audience profile template to help you get a clear idea of who you are making your podcast for.
• Sign up for her newsletter for podcasting tips
• Read Helen’s blog
• Work with Helen King

 

Follow our Host / Guest

• Connect Helen King on Instagram
• Connect  Helen King on Facebook
• Connect Helen King on Linkedin
• HK Production website
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

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