The Creator Experience

Today's guest, Steve Worthy, is an awesome human being with expertise in retail leadership, executive coaching, podcasting, and live streaming. 

His journey began in 2007 when he was doing blog talk radio, and his original content was about being a husband and an entrepreneur. After a while, his career got in the way, and his co-host ran out of time. 

As soon as that podcast ended, Steve started "The Worthy Show," a leadership coaching podcast, but it didn't work the way Steve had expected. 

 Having sought out professional advice about podcasting, he niched down, which led to the birth of the Retail Leadership Podcast. 

Because of the success of that podcast, Steve has now launched Podcasters Live, a new show dedicated to helping people learn to live stream and podcast to grow their businesses. 

Steve's journey wasn't smooth; he experimented and learned much along the way. In today's episode, he shares all the golden nuggets he learned from his journey.

He discussed how niching now helped him find the right audience for his content. He explained why consumption rate is more important than download rate. Steve shares his workflow for a one-day podcast production process and his comprehensive engagement strategy for his content. 

Furthermore, he discussed editing ethics and how he focuses more on the flow of conversation rather than editing "uhm" sounds. He discussed why he disliked audiograms and used Facebook live streaming and email marketing to promote his podcast.

Tune into this jam-packed episode to learn more about podcasts.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [03:15]-Steve Worthy's introduction and his journey to the Retail Leadership podcast
• [09:50]-How does niching down help Steve get the right audience for his content?
• [12:31]-Steve shares about the evolution of the structure of his podcast to help their listener better
• [17:10]-Why doesn't Steve care about download numbers and focus more on consumption?
• [19:18]- A look into Steve's Podcast Production process?
• [24: 20]- Steve focuses on conversation flow instead of editing out noise and umms
• [29: 02] Why Steve doesn't like audiograms to promote episodes
• [30:00] - Leveraging a Facebook group to promote your podcast?
• [36: 23]-Conversation about building an email list
• [44:41]-What keeps Steve accountable for consistently releasing episodes?
• [46:12] -How systems make content creation more efficient
• [52:02]- My final question is, what do you think makes a good leader?

GUEST BIO

One of the most challenging stages of the leadership journey is moving from Manager to Leader. Steve Worthy focuses on turning your managers into effective leaders through our training and coaching programs. His mission is to help retail leaders cultivate high-performing teams that are empowered, inspired, and able to execute at the top of their game. His vision is to create a community where retail leaders can learn solutions for our industry's most challenging issues in a welcoming and interactive learning environment.

Steve has a podcast named "Retail Leadership" focused on helping retail leaders go from managers to leaders, understand the community, and how to communicate to advance their careers. He has now launched Podcasters Live, a new show dedicated to helping people learn to live stream and podcast to grow their businesses.

 You may also enjoy the previous episodes:

• Life Changing Content Creation: The Evolution Of THE Most Successful Mad Men Blog To Podcast-Roberta Lipp
• Mentoring Through Podcasts: How To Teach Technology To The Next Generation-Jamie Taylor
• How To Produce An Audio Drama Podcast And Fulfill A Creative Dream-- Melissa Del Toro Schaffner

 Follow our Host / Guest

• Join His Facebook group
• Connect Steve Worthy  on Linkedin
• Connect Steve Worthy  on Instagram
• Check his Youtube channel
• Visit His website
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia.

And last, If you want to start your own KULT Creator Experience, launch a podcast, and become a digital leader in your industry, book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

Today's guest, Roberta Lipp, is the cohost and producer of the widely successful "They Coined It, A Mad Men" podcast. Roberta has always been passionate about creating content and talking about the things she loves. After dropping so many ideas, she began writing the blog on the famous American television show Mad Men; it became a widely successful blog about the show at that time. 

Her journey doesn't end there. After a successful blog, she evolved it into a podcast, which has become equally successful. They spoke to the actors and creators of the show. They had fans involved. They got an opportunity to go on the show set and even got invited to do a book tour after co-authoring a book about Mad Men. 

When Roberta started her journey, she didn't have any fancy plans. She just had a strong why; she knew what she wanted to discuss and create. It all began when she would watch an episode, call her sister and then re-watch the VHS of the same episode and call her sister, and the cycle continued. 

She revealed that they don't make significant revenue from the podcast, but they enjoy the process and all opportunities it comes along with. 

She has shared so much wisdom from her journey. We discuss how to structure a podcast episode carefully, and she is very particular about it. We talk about engagement strategies to grow your audience. We discuss whether Patreon is extra stress on your podcast and how passion is a content creator's superpower. 

There are so many stories and ideas in this episode, I am sure you will love it. 

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

 

Here are some quick highlights from this episode:

• [03:05] -Roberta Lipp's introduction and the inspiration behind her Mad Men fan podcast
• [06:32]-How does she measure success for her podcast when she doesn't have thousands of followers or big money?
• [07:42]-Why she chose Mad Men Show for creating content?
• [13:54]- How does she structure her podcast to make it more engaging?
• [17:52]- Roberta almost stopped her podcast after finding out a sad news
• [20:26]- Let's see Roberta Lipp's production process for the podcast
• [25: 26] - Discussing how much time should be devoted to audio editing
• [28:30] Promoting your podcast through Twitter, Instagram, and Tik Tok
• [31:49]-Does having a Patreon make sense, or is it all stress?
• [37:27]- Roberta shared how she brought the show's cast to podcasts.
• [48:05]-What advice would you give a new content creator
• [50:41]- My final question is, what do you think makes a good leader?

GUEST BIO

Roberta Lipp (she/her) is the co-host and producer of "They Coined It, a Mad Men Podcast." She has written extensively about the show as the founder of "Basket of Kisses," the premier Mad Men blog, and contributor to the book "Mad Men Carousel" by film/tv critic Matt Zoller Seitz.

As a feminist and defender of democratic norms, and with a background in copywriting, marketing, radio, and entertainment, podcasting was an obvious next step. Roberta is passionate about being on the mic and podcast editing. She believes anyone with something to say can have their podcast and launched a coaching program "The Podcast Approach: You Can Podcast" to prove it.  Roberta lives in Jersey City with her ungrateful cat, Maggie. 

 

You may also enjoy the previous episodes:

• Mentoring Through Podcasts: How To Teach Technology To The Next Generation-Jamie Taylor
• How To Produce An Audio Drama Podcast And Fulfil A Creative Dream-- Melissa Del Toro Schaffner
• How To Create A #1 Charting Academic Podcast - Mikko Heiskala

 Follow our Host / Guest

• Connect Roberta  Lipp  on Twitter
• Connect Roberts Lipp on Linkedin
• Connect Roberts Lipp on Instagram
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

No other medium is as easy to use for content creation or as a teaching and learning tool as podcasts, and this is something that our today's guest has experienced. 

Welcome to the new episode of The Kult Creator Experience. In this episode, we are joined by dad,  mentor, programmer, podcaster, business owner, and content creator, Jamie Taylor. 

Jamie is passionate about teaching, mentoring industry newcomers, and creating Eureka moments. With the goal of sharing his knowledge, he started his blog in 2016. However, writing blog posts with 3000 words and source code was not an effortless task for Jamie. 

On the recommendation of a friend, he started podcasts by initially repurposing all of his blog posts into podcasts. Today, his podcast, The .Net Core podcast, has achieved over 400,000 downloads, with industry peers asking to be part of it, including those from Microsoft. 

Today, he'll discuss the importance of having a clear purpose for podcasts and how to create a welcoming environment for newcomers and those who might not feel comfortable speaking up. He shared an innovative way to share podcast episodes on social media, his process for managing guests and the ethical aspects of having industry experts on the show.

If you're looking for some deep insight into what it takes to build a successful podcast, you will love this episode.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [04:27] -His story of starting a blog and why he switched to podcast.
• [09:48]-Jamie's purpose for starting a podcast 
• [13:46]-The importance of stating the WHY and WHO of your podcast
• [18:13]- How does Jamie come up with podcast topics?
• [19:45]- How can you qualify quality guests for your show?
• [24:04]- Finding a balance between educational and engaging content
• [25:40]- What is the best way to cross-pollinate an audience between two podcasts?
• [30:36]-Jamie's podcast pre-production and post-production process
• [35:20]- A legal perspective on B2B guest industry experts
• [43:23]- How far ahead should you batch your podcast?
• [44:41]-How to make sure your guests promote your podcast
• [48:05]-Promoting your episode by creating conversation and providing value
• [54:47]- How much time and effort to put into engaging your audience?
• [01:16:51]-My final question is what do you think makes a good leader?

KEY INSIGHTS

• Even though a journey of a thousand miles starts with a single step, you need to know where that thousand mile is going to be.
• A great guitar won't make you a great guitarist; the same applies to podcasting equipment, cameras, microphones, etc. Slowly iterate towards what you perceive as better equipment over time.
• A leader is someone who wants to boost the skills and up the game of everyone else around them. If I run a company, I have several employees; I want them to outshine me because it's not about me. It's about them.

GUEST BIO

 Jamie Taylor is a man of many talents. He is a husband, a father, a mentor, an educator, a software developer, and a content creator. Jamie started creating content with one goal: to help as many people practically learn and grow as a developer. His niche.net core podcast has achieved over 400,000 downloads, with industry peers asking to be part of it, including those from Microsoft. Jamie is driven by helping people to reach their potential; he lives to teach and give back and reveals the challenges of building software at the bleeding edge.

 

Check out these Resources and Items Mentioned in the Show

 

• Start with Why: How Great Leaders Inspire Everyone to Take Action-Simon Sinek 
• Listen to The .NET Core Podcast
• Listen to Tabs and spaces podcast

Follow our Host / Guest

• Connect Jamie Taylor on Twitter
• Connect Jamie Taylor  on Linkedin
• Watch his YouTube Channel 
• Visit his website
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

 

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

In today's episode, our guest is Melissa Del Toro Schaffner. She is an American Voice Actor and co-creator/producer/narrator of The Untold Tales Podcast - a short story sci-fi audio drama.

As a child, Melissa enjoyed making different voices, but she chose electrical engineering as a career. When her daughter was born, she refused to go back to her job as she didn't want to miss any key moments of her daughter's life. After taking a leap of faith, she started her voice acting business. She began doing audiobooks and turn, met a fantastic author, and together they collaborated to create an audio drama podcast -"The Untold Tales", a sci-fi short story podcast

In this episode, she shared how she uses her podcast to share her talent as a voice actor and other creative storytellers' stories. Podcasting has given her a space to show her creativity and not bound by any agency or person to dictate what she should instead be doing.

She puts so much effort into her podcast by choosing a great story, hiring a coach to help her play characters' accents, and selecting songs that go well with the story. With podcasting, she planned for the long game, giving herself at least a year to build an audience and a back catalogue of binge-listening. She is now on in season 3 of her podcast.

Tune into this episode and listen to Melissa's content creation journey story.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [03:15]- Melissa Del Toro Schaffner Introduction and journey of starting her sci-fi storytelling podcast
•  [08:27] -What inspired Melissa to start voice acting?
• [10:48]- How does the podcast benefit Melissa to stand out as a voice actor in a competitive space?
• [12:02]-Why does audio quality and choosing the right music matter?
• [12:45]-Surprising fact about building podcast audience
• [17:16]-A look into Melissa's podcast production process
• [21:46]- How does Melissa make more money by doing the podcast for free? 
• [27:45]- A discussion of the community building platform
• [30:40]- How to attract an audience on social media?
• [33:22] -How long it takes to see the results in a podcast
• [35:25] -How can you market a fictional podcast?
• [46:52]-Melissa's message for new content creator
• [48:52]- Other Methods to increase your podcast visibility

KEY INSIGHTS

• If you aren't enjoying the content creation process. Please don't do it. Don't feel like you have to be married to anything with content.
• A good leader helps build some level of consensus that works for everyone, which is extremely difficult and rarely happens.
•  A good leader lets other people lead, contribute, and make decisions that are right for them.
• We see so much cynicism in people and kids just looking around for the example they have to become because nobody's stepping up, which is ridiculous. Why should our kids be the ones that do it? It's our responsibility.

GUEST BIO

 Hello! My name is Melissa Del Toro Schaffner. I am an American Voice Actor and co-creator/producer/narrator of The Untold Tales Podcast - a short story sci-fi audio drama. In addition to being in the Mom after 40 club, I am grateful to be an international best-selling author, accomplished Accountability Coach, and the creator/ illustrator of the Minority Girl Empowerment Coloring Book “Careers for Little Sisters” (available in English and Spanish). I was also a contestant on the nationally televised game show “Who Wants to Be A Millionaire” and was an Electrical Engineer and a Project Manager before I took the big leap into my dream of business ownership. My current mission is to inspire one million women to live the life of their dreams and to use my voice as a force of nature to do good in the world.

Check out these Resources and Items Mentioned in the Show

 

• The Untold Tales Short story sci-fi podcast
• Free Mindset Audio-”Empower me” for you 
• Beginner Voiceover advice from beginner

 

Follow our Host / Guest

• Connect  Melissa Del Toro Schaffner  on Instagram
• Connect Melissa on Twitter
• Connect Melissa on Linkedin
• Watch her Youtube Channel 
• www.melissadeltoro.com
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

You may not know that podcast is not only a great marketing tool, but it can also play a significant role in academic learning. As our guest on this episode, Mikko Heiskala, a PhD student and university lecturer from Finland, has proved this.

 

Mikko's initial idea was to build it as a learning tool for his students. But while sharing his podcast learning experiences with his wife Nina, she suggested that since there weren’t any evidence-based psychology podcasts, they should start one together. This saw the launch of their show Psykopodiaa.

 It now has 1.2 million streams and averages 13,000 downloads per episode; just to give that some context, there are 5.5 million people in Finland, and this is a Finnish spoken language podcast. In addition to number metrics, their podcast is recommended by university lecturers to students, and doctors also suggest listening to it for their patents. They have gained deep professional trust through their podcast, which has led to a number of speaking opportunities.

In this episode, he discusses how focusing on the subject matter, adjusting the podcast duration to the listener, and respecting knowledge helped him succeed in the content creation journey. Tune into the episode to find out Mikko's success secret.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience.  It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [01:09]-Short intro of our guest Mikko Heiskala
• [03:09]-Mikko’s journey of starting a podcast
•  [06:45] -How to find an audience for your podcast and what topics to cover
• [8:28]-Finding podcast guests consistently when you just started
• [09:16]-The reason Mikko's focused on question-answer podcasts
• [10:27]-How long your podcast episode should be?
• [12:31]-Mikko’s determinant of success for his podcast
• [14:39]- A look into Mikko’s pre-production process
• [20:38]- A discussion about the content editing process
• [26:47]- Is it possible to grow a podcast without a large social media following?
• [30:14] -The opportunity Mikko and his wife benefited from podcasting
• [39:32]- Mikko's advice for new content creators
• [41:16]- What is Mikko's definition of a good leader?

KEY INSIGHTS

• The best advice for new content creators is to get started, especially with content that you're personally interested in. 
• A good leader serves the people he or she leads. Give them goals, provide them with tools and resources to accomplish them, and get out of their way. They should be supported and pushed, not micromanaged. 
• A great leader ensures that the environment they are working in is psychologically safe and everybody can make mistakes.

GUEST BIO

 Mikko Heiskala is a PhD student and university lecturer from Finland. Mikko's original idea was to use podcasting as a learning tool for his students, and he went on to do a short course in podcast production. At this point, his wife, a psychologist, suggested why don't we create a podcast about psychology.

She found that the current psychology content out there wasn't great. And it didn't discuss evidence-based knowledge. So on April fool's day, 2019, Psykopodiaa was launched. It was very successful, had 1.2 million streams, and averaged 13,000 downloads per episode. Now, just to give that some context, there are 5.5 million people in Finland, and this is a Finnish spoken language podcast

 

Check out these Resources and Items Mentioned in the Show

• Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum

 Follow our Host / Guest

• Connect Mikko Heiskala on Linkedin
• Connect Mikko Heiskala on Twitter
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt Cheney, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

*Disclaimer: contains affiliate links. That means that I am awarded a small commission for purchases made through them, at no added cost to you. 

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

What comes to your mind you hear the word "Cancer". Obviously, we all get terrified by listening to this C word. 

So, today we are joined by podcast producer and host of The C word radio Helen King. At 37, Helen was diagnosed with breast cancer, and after successful treatment, she came out of it all feeling a little alone. She didn't find any relevant support groups for other young cancer survivors.

Inspired and supported by the podcast. You, me and the big C; when she was undergoing cancer treatment, Helen decided she wanted to start her creative outlet to help other young cancer survivors share their experiences. She launched The C Word Radio in Covid lockdown, and within a year, she made the finalist in the New Zealand Radio Awards.

In this episode, Helen shares how to discuss the tough topics, find the right guest for our podcast, the struggle to get listeners and the importance of a strong purpose and commitment to your content creation.

This episode is a masterclass in communication as it will teach how to be empathetic, build trust, and engage with people around you, so tap the play button and enjoy this episode.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [02:20]-Helen King's story of being a young cancer survivor to start her podcast
• [7:40]-How to identify and find your target audience?
•  [11:13] -How should you distribute your podcast to reach your target audience?
• [14:28]-What types of podcast formats are available?
• [16:51]-How to provide excellent guest experiences for your interview podcasts
• [22:00]-Helen's definition of success for her podcast
• [24:40]-What to do if you are not hitting your podcast goals?
• [26:30]- Pros and cons of having a co-host
• [29:30]-Learn the Guest management process from Helen 
• [37:34] -What should you look for when editing to remove or add?
• [41:27]-Promotion and marketing strategy for your show
• [43:25]- How to effectively use the call to action to get listeners to listen to your podcast
• [44:40]-Podcast email marketing: why you should do it
• [52:58]-How can putting yourself in the spotlight boost your podcast's success?
• [56:22]- How does Helen define a good leader?

KEY INSIGHTS

A great leader is willing to let others do what they're good at. Good leader surrounds themselves with people who compliment what their strengths are, and they can admit they can't do that thing. We talk about why behind starting your podcast, but I want you to think about how much time you have. Do you love this topic enough that even on your worst day, you can still talk about it and love it? I believe audio has an extraordinary power that is often overlooked. I think video is great, but the audio has a special magic.If you think that only downloads equal success, you can't apply that to podcasting because it's an entirely different beast.Find someone who can help you outsource so you can focus on creating more great content.

GUEST BIO

Helen King is a Kiwi podcast producer and editor owning HK production, empowering women-led small businesses to connect and inspire through podcasting. 

She was motivated by a diagnosis of breast cancer at 37 in 2018 and being diagnosed with ADHD a few months shy of turning 40 last year to carve out work that complements her ADHD. 

Being a young cancer survivor with an aspiration to share the story of many young cancer survivors, she launched The C Word Radio in Covid lockdown, and within a year, she made the finalist in the New Zealand Radio Awards.

Helen lives in Auckland, New Zealand, with her partner Ross, grumpy cat Bebe, and two naughty dogs Lenny and Koki. She confessed she was just making a podcast; what happened is I found my voice and soul purpose. She deeply believes in making a genuine connection.

Check out these Resources and Items Mentioned in the Show

 

• Listen to The C word Podcast
• Listen to her story on recharting life
• Download  free guide creating an audience profile template to help you get a clear idea of who you are making your podcast for.
• Sign up for her newsletter for podcasting tips
• Read Helen’s blog
• Work with Helen King

 

Follow our Host / Guest

• Connect Helen King on Instagram
• Connect  Helen King on Facebook
• Connect Helen King on Linkedin
• HK Production website
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

Do you love sharing your knowledge with the world and impacting people's lives? But you are wondering how I can do that, and maybe imposter syndrome is hitting you hard to think who are you to do that?

If you said yes in your head, you would love to tune into today's episode. 

This week, I have an interview with a podcast producer, podcast host, and certified life coach, Rob Lawrence, who helps high-achieving creative professionals, coaches, and leaders tell their stories and create content worth listening to.

Rob shared his fascinating story, from being in IT to becoming a life coach who helps others redefine their lives. During his training to become a coach, Rob fell in love with podcasts, listening to other people's stories. He wanted to understand how creatives can make money doing what they love, so he launched his podcast Inspirational creatives, which now has more than 300 episodes, millions of downloads, and countless impacts on their listener.

While Rob has succeeded, he has had a rollercoaster ride dealing with imposter syndrome. He overcomes it by realizing it is blocking him from helping others. 

People easily fall into vanity metrics when starting podcasts, but Rob has one determinant - impacting people's lives. His focus is always on the listener, and he often interviews them to understand how he can help them better.

Rob shared his process of creating a podcast, from generating an idea to editing and marketing it. He also shared how delegating some of the post-production work frees him to focus on his zone of genius. We also discussed some methods anyone looking to grow their show could use. 

So tune in to this episode to start making an impact with your podcast. 

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [02:39]-Rob Lawrence's journey of starting his podcast
• [11:00]-What prompted Rob to choose Podcasts over other formats?
•  (14:21) -How can you overcome imposter syndrome in your journey of creating content?
• [18:45]- How would you define success as a podcaster in your opinion?
• [20:21]-How can you use your podcast as an asset in your coaching business 
• [24:05]-Would it be helpful if you provided longer show notes or not?
• [25:10]-How much planning is involved during the pre-production phase?
• [26:34]- How to make post-production easy with tools and processes?
• [29:19]- How to achieve great audio even before you edit it?
• [29:19]- One secret way to pick the right microphone for your pod
• [31:31] -How long do you typically spend on the post-production side of your podcast?
• [34:51] -What does curating content mean to you?
• [36:45]-How can podcasters engage their audiences to keep the conversation going?
• [41:50]- Other Methods to increase your podcast visibility
• [47:40]-How to be strategic about your podcast?
• [51:56]-How to keep yourself accountable for publishing episodes consistently?
• [56:45]- How do you define a good leader?

KEY INSIGHTS

• The biggest obstacle to success is having this fixed idea of who we should be vs. what is happening.
• We can sometimes get a little bit too set in our ways about who we should be when if we just let go of that stuff and just do what do you enjoy doing.
• The number one rule for podcasting is consistency, and you can be inconsistently consistent.
•  Learned the value of asking for help in creating a podcast. It's a lot more fun when you get other people involved.
• The moment you put some content out there, people start regarding you as an expert. And while it might give you credibility, it also comes with responsibility because you must be careful about how you curate and what you're saying, and you must be able to stand behind what you put out there.
•  A podcast is a beginning of a conversation.
•  Listening and making - are a really important part of being a good leader.
• Good leaders have to have courage. Good leaders, in my eyes, are the people that go first. So you have to be brave and stick to what you believe in. If you feel there's a gap in the world, dare to go and say, right, I'm going to do something about that.

GUEST BIO

 Rob Lawrence is a podcast producer, podcast host and certified life coach who helps high-achieving creative professionals, coaches and leaders of enterprises, large and small, to broadcast their voice and message to create stories and content worth listening to.

 

Rob’s own podcast, Inspirational Creatives, launched in 2014, has reached over 125,000 downloads globally; sharing stories and strategies about what it means to lead a successful and creative life. This series has featured over 100 interviews with best-selling authors, entrepreneurs, artists, producers, psychologists, coaches and business leaders having been produced and marketed single-handedly by Rob.

 

Having led and created award-winning teams across the globe, Rob discovered coaching through podcasts and podcasts through coaching whilst holding leadership and managerial roles with Vodafone UK, HBOS Australia, Unisys, and AC Nielsen. With a life-long passion for sound, Rob received a scholarship and gained a first-class honours degree in audio production becoming a full member of the Audio Engineering Society and a member and contributor to the Association for Coaching and having recently hosted the Boost Your Coaching Business podcast series.

 

Today he teaches coaches and others how to use the power of sound to transform lives.

Check out these Resources and Items Mentioned in the Show

 

• https://www.inspirationalcreatives.com/podcast/
• Work with Rob Lawrence

 

Follow our Host / Guest

• Connect Rob Lawrence  on Instagram
• Connect Rob Lawrence on Twitter
• Connect Rob Lawrence on Linkedin
• www.inspirationalcreatives.com
• www.roblawrence.com
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

This podcast is hosted by Captivate, try it yourself for free.

Copyright 2024 KULT Media

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

Stories are one thing that unites all human beings, no matter where they come from. 

We are all drawn to stories, so I've invited Elizabeth Ruth, owner of Elizabeth Ruth Marketing Service, a company specialising in creating content with a story-first approach. 

She went from being a fundraiser to a VA to doing everything to focusing on the one thing she loves-getting the best stories out of her clients and using them to build relationships and authority.

In this episode, we discuss ways to make marketing fun and show up as an introvert entrepreneur with confidence. She challenges solopreneur to show their face in business to build a personal brand. 

I especially loved her idea of embracing the zero and doing the tasks instead of waiting to be perfect. Elizabeth also shares how she uses data to achieve her business goals without getting overwhelmed.

If you're new to content creation and are looking to find some inspiration for how storytelling can be used or how to have fun creating content, listen to this episode to hear what Elizabeth has to say.

Listen to this episode on your favorite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [02:27]-Who is Elizabeth and what makes her unique as a marketer?
• [04:10]-How she started a marketing agency focused on storytelling after working as a fundraiser?
• [07:16]- From being a messy VA to focusing on one thing she loves
•  [14:07]-Why should you be the face of your business and demonstrate authenticity?
• [15:36]-What can you do if you cannot show your face in business?
• [17:13] - How to use data to influence content creation and achieve business goals without getting overwhelmed by the numbers?
• [21:15]-How can you make marketing more fun and easy?
• [27:25]-One tool to generate tons of ideas to create content and stay on trend
• [30:00]-What are the content pillars, and how many are ideal to have?
• [34:25]-How can you market yourself as an introvert?

KEY INSIGHTS

• "Embrace the zero" - Everyone starts at zero. You might have zero people watching those first video, but you've put yourself out there.
• Share the why behind your business and what do you enjoy doing so that people can connect almost instantly due to your passion coming through?
• It's important to niche down  to get clear on your message and build the authenticity in that subject matter.
• People love to buy from people, so challenge yourself to show your face.
•  Marketing is supposed to be creative and fun, and if you don't love to be creative, you need to find someone who loves that.
• Being an introvert means that you don't have a voice. You do have a voice. You need to get confidence that you have something to say.
• Done is better than waiting for it to be perfect.
• The hardest part of content creation is getting started. Once you do you will regret not starting it sooner.
• A great leader leads by example, even when things don't go as planned, they laugh at themselves.

GUEST BIO

Elizabeth is the Owner and Chief Copy Writer for ER Marketing Services with a mission to empower business owners to attract the right clients, connect with their audience, and establish their industry authority. 

She noted a disconnect between the way entrepreneurs described their business in person versus how they were represented online. When she investigated further, she realized in many cases a third party was writing without tapping into the passion or knowledge of the owner or team.

Now Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and emails or newsletters. Using an interview-style approach, they are able to craft original stories and details about each business’s products and services that connect with potential buyers and clients.

FREE GUIDE FROM ER MARKETING:

My friends at ER Marketing Services created a quick quiz to to help you determine what type of marketing you should be doing next for your business.

I checked it out myself and found it quite accurate.

If you're not sure where you should go next to market your business, this quiz is well worth checking out.

Here’s the link to check it out: What Marketing Should You Do Next For Your Business 

Let me know what you think.

Check out these Resources and Items Mentioned in the Show

 

• https://ermarketingservices.com/
• Check out her blog
• How to set up perfect blog post
• Graveyard Lady Tiktok @ladytaphos

 *Disclaimer: This contains affiliate links. That means that I am awarded a small commission for purchases made through them, at no added cost to you. 

Follow our Host / Guest

• Connect Elizabeth’s on Instagram
• Connect Elizabeth’s on facebook
• Join Facebook group- Networking Community For Female entrepreneurs
• Connect Elizabeth’s on Twitter
• Connect Elizabeth’s on Linkedin
• Check her Youtube Channel 
• https://ermarketingservices.com/
• @kult.media
• https://www.kult.media/

 

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

Are you looking to start a successful podcast?

If yes, then The KULT Creator Experience is the perfect podcast for you. 

Our show is designed to help passionate expert brands and businesses launch and grow successful podcasts. 

I’m Matt and I am the Founder of KULT Media and host of the KULT Creator Experience. 

I am an audio expert, producer & content creation coach. And I have been working in podcasts, film & television audio for over 15 years, creating Emmy award-winning music features & documentaries, BAFTA-nominated animations, chart-topping podcasts, and multi-million dollar branded campaigns.

I have a passion for sharing my experience to help people like you build a leading brand, create a podcast platform and most importantly, develop meaningful relationships with your audience.

Over the course of my career have noticed the uncanny similarity between great leadership and successful content creation. 

And to demonstrate this link, I will connect you with incredible digital leaders and content creators, so you can learn from their successes and failures. 

In each episode, I will share with you insights into the creators' mindset, their audience, their creative processes, channel growth strategies and their lessons learnt along the way.

We’ll walk you through every step of the process, from idea to ear and on to audience growth. 

Join me, Matt Cheney, on my quest to help you become a confident creator and podcaster.

New episodes are out on Thursdays and available for free on your podcasting app of choice 

Please get in touch if you have any questions or have a topic you would like me to cover. Search for kult.media online or head to Instagram to get in touch.

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy

The average view time of a YouTube video is only six or seven minutes max, and then when you look at podcasts, the average listening time is about 30 minutes. So the connection that you made with your podcast listener rather than your YouTube viewer in my eyes is much, much greater, says Chris Ducker, our new entrepreneur guest of this week's Podcast.

Chris Ducker is a serial entrepreneur, best-selling author, and an international businessman, and he has been creating content for his business since 2010. 

He produced four podcast series with another one on the way, and his most recent series Youpreneur has over 8 million downloads and 450 episodes in total. In total, he's probably produced over a thousand podcast episodes, and that doesn't include his guest appearances. 

He helps entrepreneurs build their personal brand and know the power podcast content. He further adds that podcasts can form and grow a relationship that, for me, is a much shorter sales process since they're spending so much more time with you in the eardrum, so to speak, they've already made that commitment almost. 

Although Chris runs three internationally successful companies, he is a father and husband and has many hobbies; he still finds time to engage with his listeners personally.

 

Chris noted that people start a show and obsess over their download numbers, just a little bit too much, and they don't mean anything unless you're getting engagement from your listeners or viewers.

In this episode, Chris tells us how he uses podcasts to create relationships that help his business grow. Check out this episode if you are considering creating a podcast but aren't sure how it can benefit your business.

Listen to this episode on your favorite podcasting platform, and if you enjoy it,  give us a review on Podchaser, please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the podcast.

Here are some quick highlights from this episode:

 

• [02:27]-Getting started in podcasting
• [05:29]-How to find your target market while starting?
• [07:56]How to build genuine relationships through podcasts
• [09:54]- What are the best formats and styles of the podcast for marketing coaching programs and services?
• [14:07]- Determinants for podcasting success - knowing if someone is in the bath :)
• [16:28]-Process of creating a podcast from idea to air basically
• [20:40] -How did Chris Ducker sell more than 9000 copies in the first two weeks of launching his brand new book by just publishing 25 episodes?
• [23:56]-When to pivot or stop a podcast?
• [25:25]-Why, where and how to engage your audience?
• [31::41]-Understanding the limitations of your knowledge
• [34:50]-The one tip to stay consistent and accountable for your content

KEY INSIGHT-

1. The good podcast Interviewer listens twice as much as they talk.
2. You've to be true to yourself, what you're all about and how you come across to your people.
3. Stay away from stuff that you don't know enough about as well. 
4. Just because you start a show doesn't mean it has to last forever.
5. A good leader continues to learn, and he has to continue to learn in order to continue to lead. 
6. If you're not consistent and your people aren't expecting that show to drop at the same time, same day, same channel, they'll find someone else to listen to you no matter how good you are.
7.  Great leadership is about balancing between putting yourself forward as the decision-maker and ensuring that your network and the people around you are invested and engaged.

Check out these Resources and Items Mentioned in the Show

•  Chrisducker.com
• Youpreneur.com
• Virtualstafffinder.com
• Rise of the Youpreneur (book)
• Virtual Freedom (book)

*Disclaimer: This contains affiliate links. That means that I am awarded a small commission for purchases made through them, at no added cost to you. 

Follow our Host / Guest

• @kult.media
• www.kult.media
• @chrisducker
• chrisducker.com

You can follow our Podcast-

• https://creatorexperience.captivate.fm/listen

Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to www.kult.media/discoverycall for more information.

This podcast is hosted by Captivate, try it yourself for free.

Copyright 2024 KULT Media

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy