Blake: [00:00:00] on the podcast today, I have Brian Bosche who is here to talk all things tick tock. He's the first person to come on here and strictly discuss this with us about tech. So Brian, how are you doing today?

[00:00:10] Brian: [00:00:10] Doing well, Blake, thanks for having me. I am

[00:00:12] Blake: [00:00:12] super excited selfishly because I need to learn more about tick tock.

[00:00:16] My, my fan ship is really, really low and I do not get a lot of views, so I'm excited to learn how I can flip that around and I'm sure that the audience is going to do just the same, but before we get into it, I do want to get a little bit of context on you. Just basically your background. If you could give us a snapshot of your career so far, where you got started and how you got to where you are

[00:00:36] Brian: [00:00:36] now.

[00:00:37] Sure. So right now I'm on the product team at Smartsheet, which is a collaborative work management tool. it's a public company used by tens of thousands of different companies to help them manage their workflows and really managed our work as a team. And my company, my startup actually was acquired by Smartsheet last year.

[00:00:54] So I was previously the CEO and co founder of a company called slope, and we really made it easy for creative teams to manage their work. So we largely focused on content review and approval, so images, videos, photography, design, and that's really where I got to know more about the creative field, where I worked with lots of different marketing creative teams or trying out.

[00:01:15] Any new channel that would come up that we're trying to, you know, deploy their social media strategies at scale. So that's what really got me interested in tech talk when it first launched, is a lot of the customers that I work with and help build products for. I started asking questions about tick talk and how do we do this vertical video and how do we take advantage of this new channel.

[00:01:32]so I've always really been interested in the marketing creative world. I'd even run a video production company previous to, to slope. so yeah, this is a really exciting space for me. And if

[00:01:41] Blake: [00:01:41] I were to ask you what you think professional superpower is, what would you say?

[00:01:45] Brian: [00:01:45] creative workflows. so, you know, for the last eight years, I have.

[00:01:51] Worked really deep with marketing creative teams, helping them manage, you know, anything from, how do you request a project to planning it out to assigning. So going through the entire feedback and review and approval process all the way to getting something published. So, really the expertise on how companies, teams, people should, Build out their creative workflows. Well,

[00:02:13] Blake: [00:02:13] let's, let's dive into it as it pertains to tick tock then. So for anyone that's not using it currently, can you give an idea of what makes it different from what's already out there. Sure.

[00:02:23] Brian: [00:02:23] So tech talk is really powerful for brands and also for individuals or really anyone that's trying it out, because it gives you so much engagement and reach with no following.

[00:02:33] So I'm sure many of you have been on Instagram, Facebook, Twitter for years, and engagement's really tough. You know, I've had a Twitter for the last 10 years at 10,000 followers. I'm lucky to get a few likes, you know, they engagement is pretty low. And then once you actually. A tweet, something, it's gone, you know, within hours.

[00:02:50]so it's really hard to get that engagement and really hard, you know, on Instagram to get hundreds of thousands of likes. If you have 500 followers, we're on, tick-tock, you can literally have your first video published, get to a million views. So it really a, is a powerful channel because it gives you that engagement and reach without having to establish that following and really rewards great content over someone who's...