Nestor Gutierrez - Rancho Express Lube

On getting marketing to go viral: "You wanna get it to the point where you no longer have to do sponsored ads because your information is so good. People are sharing it. You have people viewing it, and you don't have to be paying a penny now."

Almost all of us drive cars and almost all of those cars will eventually break and they will certainly all need maintenance of some kind.  That is to say, we rely on auto repair shops to keep commerce moving.

How do you start an auto repair shop?  How do you hire for an automotive repair shop?  Listen as Nestor Gutierrez explains how he grew from mechanic to automotive repair shop business owner of Rancho Express Lube and how he has grown through the past few years.

Enjoy!

Visit Nestor at: https://ranchoexpresslube.com/

Podcast Overview:

00:00 Supportive boss assures employee, invests in development.

07:48 Expanded tire services, building customer awareness.

11:01 Tire margins are small, balancing brings profit.

17:40 Prioritizing quality, training, and loyalty in employees.

22:16 Earning respect from father led to loan.

30:50 Entrepreneur built successful car cleaning business.

32:25 Established trust, contract led to bigger opportunities.

41:25 Create shareable content to eliminate sponsored ads.

43:21 Instagram influencers and car enthusiasts attract customers.

52:45 Car repairs in 2022 were tough due to parts shortage.

54:24 Improving business through customer service and learning.

01:03:33 Authentic Business Adventures featuring Nestor Gutierrez.

01:04:38 Exciting podcast available at DrawInCustomers.com.

Podcast Transcription:

James [00:00:01]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Nestor Gutierrez, owner of Rancho Express Loo. So, Nestor, how are you doing today?

Nestor Gutierrez [00:00:26]:

Hey, James. I'm doing great. And thank you for having me today. I'm super excited to share my story. And, Like, at the end of the day, everything's possible. You just gotta follow through, and, don't don't don't, step back when the times get hard. You know? So, I'm really excited to share my story.

James [00:00:42]:

Very true. So tell me, the Rancho Express Lube, is that I imagine that's just what it sounds. Right? It's a express lube place?

Nestor Gutierrez [00:00:49]:

That's correct. Yeah. So, real quick. So I started working as an employee, for this company in, May 20 2015, And I, I started as a lead technician. And really quick, I I got bumped up to manager within 2 months. And, what happened was really the owner really noticed I was hustling. You know, I was pretty much doing everything. The management was really poor Back then when I first started, it was it was it was very poorly ran, like, just to be honest.

Nestor Gutierrez [00:01:18]:

You know? I I got to the point where I didn't wanna be here anymore. My dad wanted to quit because I wasn't I didn't like the way I was treat being treated. You know? I didn't like I talked to the owner. Point is, you know, he, promoted me to manager. We got a really good relationship. I would work anytime. Like, I was, like, Pretty much like it was my business, but it wasn't. You know? So it got to the point where he gave me a percentage of of,