Dare to Self Care

How to Start Building a Community, Her Career From Glossier to Geneva and the Future of Being Influential Online ft. Head of Community at Geneva

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This week's guest is Kim Johnson! Kim is the Head of Community at Geneva, an NYC-based messaging app for groups, clubs, and communities of all shapes and sizes. Her work at Geneva focuses on helping brands, creators, and community leaders of all kinds build their communities from the ground up. Before joining the team at Geneva she built Community at Glossier from the ground up for five years.


Geneva is an all-in-one group chat app for communities, clubs, and social groups. It’s more organized than GroupMe, more private than Facebook, and more fun than Slack. And we have one for our community now!!!!


JOIN OUR COMMUNITY ON GENEVA HERE: https://app.geneva.com/invite/932d0890-62d5-4e37-aed6-bab04c28eebb


Topics discussed in this episode:

  • The How + Why of Community: How to get started building a community and why you should join communities! Kim has insight into the type of content, value, and purpose a successful community should have.
  • Why It’s Time To Start Chasing a Community (Not Just An Audience): How communities differ from audiences. Why growing a community that has a common ground, but brings value in other ways, is powerful for creators and brands.
  • The Future of Being Influential Online: Providing a space where connections are made is the next iteration of being truly influential.


    • If you're looking for help launching your podcast or youtube channel, OR a creative brainstorm session to get clear on your vision with confidence tips, mindset tips and tangible next steps, book a consultation with me here!: https://calendly.com/daretoselfcare/creative-corner-bff-brainstorm-sesh


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    Kim's IG: @kimjohnson._ ( https://www.instagram.com/kimjohnson._/ )

    Geneva's IG: @geneva ( https://www.instagram.com/geneva/ )

    JOIN OUR COMMUNITY ON GENEVA HERE: https://app.geneva.com/invite/932d0890-62d5-4e37-aed6-bab04c28eebb


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    Dare to Self CareBy Jen Lauren
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