Join Daniel Leo, the CEO of Las Vegas, as he shares his journey into content creation and how he turned social media into a platform for reviewing various aspects of Las Vegas life. Tune in to discover his insights on monetization strategies and influencer marketing alongside Justin!
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Meet Daniel Leo, the CEO of Las Vegas! Daniel's journey into content creation began when he faced a layoff during the pandemic. Turning to social media, he started reviewing various aspects of Las Vegas life, from food to hotels and beyond. Justin emphasizes the importance of listening to your audience's preferences to increase views—once you identify what resonates with them, double down on it.

Daniel takes pride in crafting his own unique style and narrative in his reviews, relying on over 1,000 videos worth of experience. Remarkably, he handles filming, editing, and voiceovers all on his phone, debunking the notion that expensive equipment is necessary for success.

Transitioning to full-time content creation, Daniel monetizes his content through brand deals. Justin and Daniel delve into his approach to pitching these deals, highlighting their evergreen potential—once created, content can be repurposed as advertisements to reach wider audiences.

Originally moving to Las Vegas for his cannabis blog, Daniel's journey took a poignant turn after the loss of two friends. Despite contemplating a return to Chicago, he, like Justin, found himself drawn to the opportunities and growth the vibrant city of Las Vegas offers.

Tune in to glean invaluable insights and advice on influencer marketing and personal brand growth from Daniel and Justin!