Sofeast's CEO Renaud Anjoran is joined by special guest Liz Long, founder of Learn to Make a Product, a platform that supports customers to launch products, providing expert advice and assistance to set up their supply chains, develop products, and go through all of the steps needed to get to market!

American new product manufacturing expert Liz shares her own experience, best practices, and tips in this episode to help entrepreneurs and SMEs get an understanding of the first steps required to start developing their own new products.

If you've been sitting on your new product idea, hopefully, this episode will give you the impetus you need to start bringing it to market!

00:00 - Greetings and introducing the topic: How to start developing your new product

01:27 - Who is Liz Long?

04:00 - How could a would-be entrepreneur start out with their new project and how long before they see 'success' after launch?

06:20 - How long would it take to be ready to launch?

07:40 - Benefits of private labelling VS custom product development from scratch.

14:06 - Are there product types that have a lower barrier to entry or lower investment required to get to market quickly?

20:14 - What tools, sites, and resources are helpful to someone who is developing a new product?

26:38 - Finding the right supplier/factory and if working with an intermediary is OK?

31:42 - The dangers of being overly optimistic when starting.

34:47 - Wrapping up.

• Sofeast can help with your NPI process and product launch, with our engineers and supply chain experts supporting you every step of the way with product engineering solutions for every need. 

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