Are you fighting to stay relevant in your industry? Are you still the 'go to person' for what you do? I'm using Keanu Reeves as an example today as we talk about how to stick around as a business owner and how to make your work specific enough to keep your audience coming back to you. I'm sharing my brand strength and how I dig deeper into that instead of trying to expand what I do.What is that thing that makes you special? I'm also answering the question of the week!