In this episode of the Real Estate Operator Podcast, Steve Olson interviews Bill Olson, who shares his insights on leveraging organic content in real estate marketing. Bill discusses his journey in the industry, the ups and downs of market dynamics, and the effectiveness of his green screen strategy on social media. He emphasizes the importance of community engagement, brand awareness, and providing value through content creation. Bill's approach has led to significant growth in his online presence and recognition in his local market, demonstrating the power of consistent and relevant content.