Have you ever felt like you were meant for more—but couldn’t quite figure out why your business feels a little… off? In this episode of Creative & Called, I’m diving into one of the most transformational books I’ve ever read as a creative entrepreneur: The Big Leap by Gay Hendricks.

This book completely changed how I view my time, my talent, and the way I grow my business. If you’ve ever hit a ceiling in your success or found yourself burning out doing work you’re good at but not passionate about, you might be stuck in what Hendricks calls the Zone of Excellence—when you’re meant to be creating from your Zone of Genius.

I’ll walk you through the four key concepts from The Big Leap, including the “Upper Limit Problem” and the hidden beliefs that quietly sabotage our growth. We’ll explore the four Zones of Functioning—Incompetence, Competence, Excellence, and Genius—and I’ll help you identify which one you’re currently building your business from.

📚 Mentioned in this episode: The Big Leap by Gay Hendricks
🧶 Hooked on Growth – now on Amazon
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