Welcome to the kbbreview Podcast and this summer special episode dropping right in the middle of August.

We've got a cracking whole new season starting at the beginning of September but today's episode was just too good, too relevant and too insightful to wait until then.

Now we all know that the market is, at best, flat and, at worst, way below that and that leaves business owners and leaders with a difficult decision - do you hunker down and wait for it to pass, or do you actively attack the market with initiatives designed to spark it into life?

And that's why we're very lucky in this episode to have Stephen Ewer the CEO of one of the biggest UK suppliers in the industry Bathroom Brands. I went over to the always impressive showroom at their HQ in Dartford to talk to Stephen - and a very enlightening conversation it was too.

Bathrooms Brands is, of course, one of the biggest names in the sector, and is therefore always a real bellwether for what's happening. For a company with such a unique relationship with the independent retail sector, its plans and strategies are always worth examining in detail if you get the chance.

And its latest initiatives are more exciting than most as it launches a comprehensive package of products, promotion and price alignments designed with one goal in mind - to actively stimulate the depressed market.

This episode is sponsored by Bathroom Brands and we promise this is a very candid case study of how companies can take a lead and revitalise a market with some clever and creative ideas so we do really recommend this one.

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