Jenny Beres is the co-founder and president of Pink Shark PR, a Los Angeles-based PR agency championing female leaders in fintech and innovative industries. She's personally sold millions of dollars in PR services and has trained female leaders to leverage their stories to generate six and seven figures, raise VC capital, and finally get comfortable with visibility and sales.

Jenny is known for her authentic, no-nonsense approach to personal branding and her belief that women do storytelling better than men—we just need to give ourselves permission to own it.

• Your personal brand exists whether you actively manage it or not
• The internet and algorithms are shaping your narrative right now
• Taking control of your story is one of the few things fully within your power
• Women excel at storytelling—we just need to own it objectively

• Men have no problem listing their strengths; women often respond with "deer in headlights"
• You can't be objective about where you need to improve if you can't acknowledge where you're a genius
• Practice "objective hype girl" energy: own your strengths AND areas for growth
• Authentically sharing your story is not the same as being obnoxious

• Every compelling personal brand includes a challenge-overcome-triumph narrative
• Look for stories so difficult you can "almost laugh about them now"
• Share challenges that are already resolved—audiences don't respond well to messy, unresolved drama
• Your darkest professional moments often reveal your greatest strengths

• Achievement without inner self-worth creates an endless chase for validation
• Radical self-acceptance means: "I'd still like myself just as much if I achieved nothing else"
• Meditation and mindfulness help you stay "middle ground" through business highs and lows
• The confidence that "nothing can really mess with you" comes from knowing you can overcome anything

• Holding on too tightly to outcomes kills sales momentum
• Lead with genuine enthusiasm about what excites you, not what you've accomplished
• Find your way into getting excited about anything—that's the real sales superpower
• Stay even-keeled about good news, bad news, and everything in between

• Trying to maintain presence on every platform creates "half-abandoned graveyards of mediocre content"
• Choose the platform where you feel most comfortable being yourself
• LinkedIn is ideal for B2B leaders because it's less visual and more business-focused
• Journalists have migrated from Twitter/X to LinkedIn—making it prime territory for visibility

• Track what you're saying to clients, prospects, and team members multiple times per week
• Common misunderstandings in your field are content opportunities
• Don't let valuable conversations "marinate in private"—make them accessible
• Use Apple Notes or similar tools to capture topics and questions throughout your day

• Volunteer to be a brand ambassador with your company's PR team
• They'll love the enthusiasm and provide media-ready talking points
• Earned media is perfect for sharing on LinkedIn and builds your personal brand
• This benefits both you and your company—and they're paying for it

• Find headlines that give you FOMO—that's where you want to be featured
• Research reporters who cover your industry and read their recent work
• Send a short, no-ask introduction: compliment their work, introduce yourself briefly, offer to help
• Building these relationships before you need them opens future doors

• Substack functions as podcast, email list, blog, and LinkedIn tool in one
• Google and ChatGPT love Substack content—it shows up in search results
• Use it to publish longer-form thought leadership that showcases your expertise
• Cross-promote your Substack articles on LinkedIn for maximum reach

• Pink Shark PR: pinksharkpr.com
• Jenny Beres on LinkedIn: Connect with Jenny for PR insights and personal branding tips

Amy Evans Leadership Coaching

Women in Sales Leadership Podcast @ LinkedIN

Host Amy Evans @LinkedIN