Thinking about adding another supplement to your dog’s routine? You might want to hit pause first.

In this no-fluff episode, Em teams up with PetMatRx CEO Will to demystify the dog supplement industry—and show you what actually matters when it comes to building a science-backed nutrition plan. From bioavailability to BS marketing, you’ll walk away with clarity and confidence around what goes into your dog’s bowl.

In this episode:

• Learn how to decode supplement labels and avoid the common traps

• Discover which ingredients truly support immunity, digestion, and performance

• Get practical tips for building a nutrition routine that works with kibble, raw, or anything in between

Press play to find out what actually works—and finally feel confident about your dog’s nutrition and supplement routine.

Guest Info: Follow Will on Instagram: @will_leaddog

Explore science-backed supplements: petmatrx.com

This episode is proudly sponsored by our partnership with PetMatRx

Straight Up Dog Talk Extras:

Get a free copy of the Mini Bowl Blueprint

⁠https://tinyurl.com/minibowltdwafm⁠

Book a FREE 15-minute call with Em

⁠https://tinyurl.com/tdwafmbooknow⁠

Email ⁠[email protected]⁠ to get in touch with Em

Looking to BOOST your pet’s daily meal? Try PetMatRx supplements, use code FITZ20, and save! ⁠https://tinyurl.com/PETMATRXtdwafm⁠

This podcast explores real-life dog behavior and training, diving into reactivity, barking, dog anxiety, aggression, picky eating, gut health, and dog food—while unpacking enrichment, mental stimulation, supplements, calming aids, and holistic pet wellness. Whether you’re raising a rescue dog, supporting a senior dog, managing a velcro dog, or just navigating life with a dog who’s asking for more, you’ll find practical tools to build trust, strengthen communication, and create a safe, thriving life together.