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How to Stop Members Leaving Your Gym
How do you stop members leaving your gym and why does retention matter so much for growth?
In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing performance and return on ad spend.
You'll discover:
• Why customer lifetime value is the most important metric gym owners overlook
• How better retention can turn a 4x ROAS into a 22x ROAS
• The 90-day member check-in system that keeps clients engaged long-term
• How to identify members at risk of leaving before they hand in notice
• Why coach follow-up messages are a non-negotiable retention tool
• The role social media and organic marketing play in keeping current members loyal
• How to build retention systems that scale without relying on individual coaches
If you're a gym owner looking to keep members longer, improve profitability, and build a more sustainable business, this episode will give you a practical retention playbook you can start implementing immediately.
👉 Learn more at www.hamperagency.co.uk
📩 Email: [email protected]
📱 Follow us on Instagram: @hamperagency
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By HAMPERHow do you stop members leaving your gym and why does retention matter so much for growth?
In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing performance and return on ad spend.
You'll discover:
• Why customer lifetime value is the most important metric gym owners overlook
• How better retention can turn a 4x ROAS into a 22x ROAS
• The 90-day member check-in system that keeps clients engaged long-term
• How to identify members at risk of leaving before they hand in notice
• Why coach follow-up messages are a non-negotiable retention tool
• The role social media and organic marketing play in keeping current members loyal
• How to build retention systems that scale without relying on individual coaches
If you're a gym owner looking to keep members longer, improve profitability, and build a more sustainable business, this episode will give you a practical retention playbook you can start implementing immediately.
👉 Learn more at www.hamperagency.co.uk
📩 Email: [email protected]
📱 Follow us on Instagram: @hamperagency