If you take your customer service seriously, and we certainly hope you all do, you’ll be excited to learn about babelforce. babelforce’s no-code platform built for contact centers makes it simple to create and evolve any customer service process. Head of Marketing, content creator, and copywriter, Jack Barton joins us to dive deeper into this intuitive product and how they serve its customers best. With a novel solution education sets the foundation of any content strategy and babelforce is no different. Jack gives us insight into their content-led approach and the importance of educating prospects before they reach sales. Through videos, ungated downloadable content, and blogs, the team has created a seamless, effective, and growth-focused content strategy. Jack takes it further by providing our listeners with tips and experiences from leading a team, creating repeatability, and executing A/B testing.