14. How to structure your podcast episode to capture attention from the get-go
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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #14.
Today’s tip is answering the question ‘'What’s the best way to structure my podcast?”
You may be thinking – does it even matter.
And the answer to that question first is – yes it does especially if you’re looking to attract the attention of your ideal client from the beginning of your episode, maintain their attention and build interest and intrigue throughout the episode, right through to the end of your podcast as you share your outro.
If you want to create a unique and compelling listener experience, while engage your audience, educate and share insights they don’t even know they don’t know, while entice them to take the next step, which is to get off your podcast and onto your list (in the most integral of ways) - yes it does and the structure of the podcast is key.
The content you share with a paying customers in comparison to a prospective customer who doesn’t know you well enough yet is going to be different. Your content and structure of your podcast will be different too for people who don’t even know they need you and your services yet.
So, what’s the best way to structure your podcast? Be clear on how you want to leverage your podcast, for instance where on the customer journey will your listener be, and their communication preferences. Once you’re clear on that – you'll know exactly how best to structure your podcast.
BTW, these are the things I teach right inside my 90-Day Idea to Laumch your podcast Immersive program. If you want to know more go to www.PodcastingWithPurpose.com/Immersive to find out more.
I’ll see you in the next tip.
YOUR NEXT STEP:
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage
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To staying ambitious, Annemarie
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