In this episode of Growth Amplifiers, Kenny Harper interviews Carla Ruble, a certified Profit First professional and the chief profit strategist at CFO Accounting Services. They discuss the challenges small businesses face, especially regarding cashflow and profitability. Carla shares her journey from working with large corporations to focusing on small businesses, highlighting the importance of having solid accounting support. They discuss the significance of listening to clients, overcoming personal challenges, and the value of having a fresh perspective on financial matters. Carla also provides insights into her experience with construction businesses, attorneys, and the nuances of trust accounting. Tune in to learn actionable steps for improving your business's financial health and profitability.

00:00 Introduction to Profit Advisors

00:50 Meet Carla Ruble: Profit First Professional

01:27 Carla's Journey into Accounting

03:35 Challenges and Overcoming Them

04:35 Providing Value to Clients

09:17 Building Strong Client Relationships

10:24 Specializing in Niches

12:41 Identifying and Fixing Business Blind Spots

15:11 Recommended Resources for Financial Improvement

16:31 Encouragement and Final Thoughts

18:19 Where to Find More Information