If you look up "pivot" in the dictionary, Marisa Ricciardi's picture should be front and center. From an intern at a white-shoe financial services firm to a business development and marketing executive, Ricciardi climbed the ladder one hard-earned step at a time.

Now, as founder and CEO of the Ricciardi Group in New York, she discusses company acquisitions, being competitive with yourself, and the ways in which the marketing world has changed in the post-digital era.