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After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.

• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated
• The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types
• Focus on what matters most to your customers rather than chasing every new trend
• Invest in continuous learning, but remember that clarity comes from taking action, not just thinking
• Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once
• You don't need perfect strategies—you just need to start somewhere and keep improving

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