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Are your emails getting lost in crowded inboxes? After years of helping creators leverage their podcasts and YouTube channels to build thriving email lists, I've identified five common mistakes that can drastically hurt your open rates and connection with your audience. 

The first mistake is launching email marketing without clear goals. You need to understand why you're building your list—whether for sponsorships, product launches, or community building. For me, consistent weekly emails serve as a vital touchpoint that fosters lasting relationships.

Another key area to focus on is your subject lines, which are often treated as an afterthought yet are crucial for engagement. I recommend generating multiple options for every email and even testing them with AI tools to find the one that will intrigue your audience the most. 

Also, be cautious about over-relying on AI to craft your emails. While tools like ChatGPT can assist, outsourcing your voice can lead to generic messages. I've had success in creating authentic communication by starting with handwritten notes to maintain a personal touch.

Lastly, every email should include a clear call to action, guiding readers on what steps to take next. Simple engagement tactics, like encouraging replies, can foster deeper connections. Additionally, tracking your email performance is essential. By understanding your baseline metrics and experimenting with improvements, including consistent sending times, you’ll see a significant boost in your open rates. Ready to transform your email strategy? Grab our free PREP'M Method guide at krystalproffitt.com/prepm to get started.

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Preparing a knockout conference presentation doesn't happen by accident. It's a deliberate process that most audiences never see—until now. Join me for an exclusive behind-the-scenes look at my preparation journey for Podcast Movement 2025, where I'll be speaking about tools to help creators avoid burnout.

Most speakers (myself included) are tempted to jump straight to the fun part—designing beautiful slides in Canva. But as I confess in this episode, that approach is like spending all day at a water park without packing essentials: you'll end up burned and unprepared. Instead, I'm sharing my methodical approach, from creating a detailed timeline to crafting transitions that elevate a good talk to a great one.

The secret to my most successful presentations? Two full weeks of daily practice—speaking the words aloud, not just mentally reviewing them. You'll learn how I'm identifying my weak spots (those tricky transitions between sections), using AI to help surface story opportunities, and ruthlessly editing to respect time limits without sacrificing impact. I even share my slightly embarrassing trick for practicing while walking around my neighborhood without looking completely crazy!

Whether you're preparing for your first webinar or your twentieth conference keynote, this transparent look at my process will help you work smarter, not harder. The difference between speakers who hold an audience captive and those who watch people check their phones isn't talent—it's preparation. Follow along as I transform my initial outline into a polished presentation, and discover how you can apply these same principles to your next speaking opportunity.

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Feeling burned out with content creation? You're not alone. Many creators face exhaustion and frustration, often due to three key mistakes.

First, poor planning can overwhelm you. Implementing the PREP'M Method (Plan, Record, Edit, Publish, Market) allows successful creators to prioritize planning, which in turn gives them more freedom in their personal life outside of content creation.

Second, last-minute content creation turns joy into stress. The scramble to meet deadlines leads to burnout, making it hard to maintain a sustainable practice.

Lastly, inauthentic content—like adopting a persona or following trends that don’t resonate with you—can be draining. Authenticity is vital; create what excites you and evolve.

To combat burnout, focus on better content practices that bring enjoyment. If you're not having fun, that’s a major red flag. Subscribe for more strategies to build a sustainable and fulfilling creator journey!

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The dreaded publish button. That moment when your finger hovers over the keyboard, second-guessing everything you've created. Sound familiar?

Today, I'm walking and talking about the universal fear that plagues nearly every content creator: publishing your first piece. After speaking with countless creators who have their equipment set up perfectly but simply cannot bring themselves to record that first episode, I decided to address this head-on.

What's fascinating is how this fear transcends experience levels. Even certified coaches and professional speakers find themselves suddenly at a loss for words when it's just them and the microphone. As one student wrote: "Every time I go to record my first episode, I completely freeze up. I don't know what to say. Does this mean I'm not meant to be a podcaster?"

The truth? This happens to EVERYONE. That awkward feeling when you're talking to yourself, questioning if you sound stupid, wondering if anyone will listen—it's not unique to you. What separates successful content creators isn't the absence of these feelings but their willingness to push through them.

My advice might sound overly simple, but it works: Record something. Delete it if you hate it. Record again. Keep going until you have a version you can live with. Because content creation isn't about perfection—it's about progress. You're in this for the long game, committed to showing up consistently and improving gradually.

Whether you're launching a podcast, YouTube channel, or newsletter, remember that your first piece won't define you. What matters is starting somewhere and keeping going. Join our Consistent Creators Club or check out Proffitt Podcasting if you need support on this journey. The bravest thing any creator can do isn't creating perfect content—it's simply beginning.

What's your biggest hurdle to hitting publish? Share your experience or send me a text through Buzzsprout. I'd love to hear which content topics you want me to tackle next!

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When I hear tech visionaries claim that AI will replace human connections, I can't help but notice an important fact they often overlook: our evolution has been shaped by togetherness and communication. 

In this conversation, Joe explores the importance of genuine human connection, even as technology continues to evolve. As an entrepreneurial parent, he shares the unique challenges of balancing business demands with raising young children, emphasizing the importance of tailored advice for "solopreneur parents" who face time constraints.

We explore practical AI applications, such as "vibe coding" and using AI for "rubber ducking" to brainstorm solutions. Joe stresses the importance of authenticity in using these tools, ensuring that the final product reflects the human experience rather than becoming another generic AI output.

Joe and I both believe that authenticity is essential for creators; we should stay true to our voices rather than chase trendy tactics for quick success. Long-term growth comes from attracting an audience that connects with our genuine perspectives.

Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now

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The magnetic pull of being in rooms with inspiring people can transform your creative journey. After recording in Nathan Barry's podcast studio in Boise during Craft and Commerce, I reflected on how proximity to motivated creators fuels success.

This year's Kit event highlighted how connections formed at conferences evolve into impactful relationships for your business. Whether it was receiving a warm hug from author Jay Papasan or witnessing creators make significant strides, these moments reinforce the value of investing in community.

While attending conferences can be a financial commitment, the relationships you build, the insights you gain, and the motivation you feel make it worthwhile. If you're hesitant about stepping into an uncomfortable situation, consider this your sign to take the leap. 

As we celebrate seven years of The Proffitt Podcast, I'm thrilled to introduce our rebranded Consistent Creators Club, designed to help content creators stay consistent. Join us for free at krystalproffitt.com/join and see how the right community can transform your creative journey. What room will you step into next that might change everything?

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Have you ever wondered how successful course creators built their empires? It often comes down to strategic affiliate partnerships rather than just clever marketing or hefty ad budgets. Laura Sprinkle, founder of Rootabl and former affiliate manager for industry leaders like Amy Porterfield, emphasizes the importance of affiliate marketing. She explains that the visibility created by affiliates—what she calls the "omnipresence effect"—can generate momentum that traditional advertising struggles to match.

For smaller creators, the good news is that you don’t need a massive audience to see results from affiliate marketing. Laura shares her experience of turning a $15,000 launch into $60,000 by collaborating with just eight friends who believed in her product, leading to a tenfold increase in leads. Authentic human recommendations are becoming increasingly valuable in an era of rising distrust online; as Laura notes, "I don't know that I believe an ad, but I believe you."

Looking ahead, Laura forecasts a shift in affiliate marketing toward more specialized relationships, highlighting the roles of "keystone affiliates" and "pollinator affiliates." Whether you're just starting or aiming to scale, her advice is clear: build authentic connections and focus on mutual benefit. The future of digital marketing relies on these strategic human partnerships that enhance your message while fostering trust with your audience.

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Want to know how I've created over 1,500 podcast episodes since 2018? The secret lies in mastering solo content creation—a skill that's widely underestimated but extraordinarily powerful when done right.

From 2020 to 2023, I produced a daily five-minute podcast called The Potty Report, resulting in more than 900 episodes. This wasn't because I felt motivated every day—quite the opposite. Many mornings, I didn't want to record at all. Yet I committed to showing up consistently for my audience, who came to expect and value those daily doses of insight. Some listened the moment episodes dropped at midnight; others binged a week's worth every Friday. The consistency built trust that transcended any individual episode's content.

The foundation of successful solo content is learning to interview yourself effectively. This approach forces you to cut through the noise and deliver immediate value. When you understand your audience deeply, you can speak directly to their challenges and desires in a way that makes them feel seen. The most successful creators I've worked with—and I've collaborated with thousands—share this ability to make their audience think, "they get me, they see me, they understand what I'm struggling with." Even perceived mistakes become connection points, like when roosters crowed loudly in the background of my recordings at my parents' farm. What I considered embarrassing, my audience found endearing.

Starting your solo content journey doesn't need to be complicated. Begin by identifying your strategic content pillars—those non-negotiable elements you commit to delivering consistently. For my team, it's Tuesday podcasts, Thursday YouTube videos, and Friday newsletters. Everything else can flex, but these pillars remain steady. Want to learn the systems that have helped me stay consistent since 2018? Check out our brand new Consistent Creators Club, designed specifically to help you show up confidently and consistently in your content journey. Remember, we all have to start somewhere—what matters is that you keep showing up.

Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now

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Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing growth over comfort and living a purpose-driven life. After 12 successful years running a production company for Fortune 10 brands, Hannah realized that despite her financial success, something essential was missing.

Now, she's embarking on a transformative journey, selling her company, walking the 550-mile Camino Santiago pilgrimage with her husband, and exploring four different cities as potential new homes. This shift from keeping her personal Instagram private to embracing a public brand showcases her commitment to authenticity. Hannah emphasizes the importance of breaking free from fear-based decisions, encouraging creativity and exploration over perfection.

For anyone considering a career change, launching a creative project, or feeling stuck in their comfort zone, this conversation offers valuable insights and inspiration. Hannah advocates for making decisions rooted in curiosity and love rather than fear, introducing concepts like "emotional sobriety" and future-casting. Follow her journey on Instagram at Hello Hannah Soto and reflect on how your life might change if guided by love and curiosity.

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"Kit just blew my mind!" I'm coming off my third consecutive Craft and Commerce conference in Boise, Idaho. This annual gathering, hosted by Kit, brings together influential creators in the economy for a unique experience of genuine masterminding, where deep listening and vulnerable sharing lead to unexpected insights. 

In this behind-the-scenes episode, you'll hear various parts of the trip, including my walk-and-talk thoughts before the event, event secrets I kept (until now), and recaps.

The conference concluded with a closing party with an amazing DJ (every Millennial's dream!), where I celebrated alongside fellow creators who truly understand the challenges and victories of our industry. I’ve already secured my ticket for 2026, and I encourage anyone interested to join us—finding your community is invaluable. Don’t forget to subscribe to my podcast for more conversations with the amazing creators I met in Boise!

Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now

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