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The dreaded publish button. That moment when your finger hovers over the keyboard, second-guessing everything you've created. Sound familiar?

Today, I'm walking and talking about the universal fear that plagues nearly every content creator: publishing your first piece. After speaking with countless creators who have their equipment set up perfectly but simply cannot bring themselves to record that first episode, I decided to address this head-on.

What's fascinating is how this fear transcends experience levels. Even certified coaches and professional speakers find themselves suddenly at a loss for words when it's just them and the microphone. As one student wrote: "Every time I go to record my first episode, I completely freeze up. I don't know what to say. Does this mean I'm not meant to be a podcaster?"

The truth? This happens to EVERYONE. That awkward feeling when you're talking to yourself, questioning if you sound stupid, wondering if anyone will listen—it's not unique to you. What separates successful content creators isn't the absence of these feelings but their willingness to push through them.

My advice might sound overly simple, but it works: Record something. Delete it if you hate it. Record again. Keep going until you have a version you can live with. Because content creation isn't about perfection—it's about progress. You're in this for the long game, committed to showing up consistently and improving gradually.

Whether you're launching a podcast, YouTube channel, or newsletter, remember that your first piece won't define you. What matters is starting somewhere and keeping going. Join our Consistent Creators Club or check out Proffitt Podcasting if you need support on this journey. The bravest thing any creator can do isn't creating perfect content—it's simply beginning.

What's your biggest hurdle to hitting publish? Share your experience or send me a text through Buzzsprout. I'd love to hear which content topics you want me to tackle next!

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When I hear tech visionaries claim that AI will replace human connections, I can't help but notice an important fact they often overlook: our evolution has been shaped by togetherness and communication. 

In this conversation, Joe explores the importance of genuine human connection, even as technology continues to evolve. As an entrepreneurial parent, he shares the unique challenges of balancing business demands with raising young children, emphasizing the importance of tailored advice for "solopreneur parents" who face time constraints.

We explore practical AI applications, such as "vibe coding" and using AI for "rubber ducking" to brainstorm solutions. Joe stresses the importance of authenticity in using these tools, ensuring that the final product reflects the human experience rather than becoming another generic AI output.

Joe and I both believe that authenticity is essential for creators; we should stay true to our voices rather than chase trendy tactics for quick success. Long-term growth comes from attracting an audience that connects with our genuine perspectives.

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The magnetic pull of being in rooms with inspiring people can transform your creative journey. After recording in Nathan Barry's podcast studio in Boise during Craft and Commerce, I reflected on how proximity to motivated creators fuels success.

This year's Kit event highlighted how connections formed at conferences evolve into impactful relationships for your business. Whether it was receiving a warm hug from author Jay Papasan or witnessing creators make significant strides, these moments reinforce the value of investing in community.

While attending conferences can be a financial commitment, the relationships you build, the insights you gain, and the motivation you feel make it worthwhile. If you're hesitant about stepping into an uncomfortable situation, consider this your sign to take the leap. 

As we celebrate seven years of The Proffitt Podcast, I'm thrilled to introduce our rebranded Consistent Creators Club, designed to help content creators stay consistent. Join us for free at krystalproffitt.com/join and see how the right community can transform your creative journey. What room will you step into next that might change everything?

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Have you ever wondered how successful course creators built their empires? It often comes down to strategic affiliate partnerships rather than just clever marketing or hefty ad budgets. Laura Sprinkle, founder of Rootabl and former affiliate manager for industry leaders like Amy Porterfield, emphasizes the importance of affiliate marketing. She explains that the visibility created by affiliates—what she calls the "omnipresence effect"—can generate momentum that traditional advertising struggles to match.

For smaller creators, the good news is that you don’t need a massive audience to see results from affiliate marketing. Laura shares her experience of turning a $15,000 launch into $60,000 by collaborating with just eight friends who believed in her product, leading to a tenfold increase in leads. Authentic human recommendations are becoming increasingly valuable in an era of rising distrust online; as Laura notes, "I don't know that I believe an ad, but I believe you."

Looking ahead, Laura forecasts a shift in affiliate marketing toward more specialized relationships, highlighting the roles of "keystone affiliates" and "pollinator affiliates." Whether you're just starting or aiming to scale, her advice is clear: build authentic connections and focus on mutual benefit. The future of digital marketing relies on these strategic human partnerships that enhance your message while fostering trust with your audience.

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Want to know how I've created over 1,500 podcast episodes since 2018? The secret lies in mastering solo content creation—a skill that's widely underestimated but extraordinarily powerful when done right.

From 2020 to 2023, I produced a daily five-minute podcast called The Potty Report, resulting in more than 900 episodes. This wasn't because I felt motivated every day—quite the opposite. Many mornings, I didn't want to record at all. Yet I committed to showing up consistently for my audience, who came to expect and value those daily doses of insight. Some listened the moment episodes dropped at midnight; others binged a week's worth every Friday. The consistency built trust that transcended any individual episode's content.

The foundation of successful solo content is learning to interview yourself effectively. This approach forces you to cut through the noise and deliver immediate value. When you understand your audience deeply, you can speak directly to their challenges and desires in a way that makes them feel seen. The most successful creators I've worked with—and I've collaborated with thousands—share this ability to make their audience think, "they get me, they see me, they understand what I'm struggling with." Even perceived mistakes become connection points, like when roosters crowed loudly in the background of my recordings at my parents' farm. What I considered embarrassing, my audience found endearing.

Starting your solo content journey doesn't need to be complicated. Begin by identifying your strategic content pillars—those non-negotiable elements you commit to delivering consistently. For my team, it's Tuesday podcasts, Thursday YouTube videos, and Friday newsletters. Everything else can flex, but these pillars remain steady. Want to learn the systems that have helped me stay consistent since 2018? Check out our brand new Consistent Creators Club, designed specifically to help you show up confidently and consistently in your content journey. Remember, we all have to start somewhere—what matters is that you keep showing up.

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Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing growth over comfort and living a purpose-driven life. After 12 successful years running a production company for Fortune 10 brands, Hannah realized that despite her financial success, something essential was missing.

Now, she's embarking on a transformative journey, selling her company, walking the 550-mile Camino Santiago pilgrimage with her husband, and exploring four different cities as potential new homes. This shift from keeping her personal Instagram private to embracing a public brand showcases her commitment to authenticity. Hannah emphasizes the importance of breaking free from fear-based decisions, encouraging creativity and exploration over perfection.

For anyone considering a career change, launching a creative project, or feeling stuck in their comfort zone, this conversation offers valuable insights and inspiration. Hannah advocates for making decisions rooted in curiosity and love rather than fear, introducing concepts like "emotional sobriety" and future-casting. Follow her journey on Instagram at Hello Hannah Soto and reflect on how your life might change if guided by love and curiosity.

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"Kit just blew my mind!" I'm coming off my third consecutive Craft and Commerce conference in Boise, Idaho. This annual gathering, hosted by Kit, brings together influential creators in the economy for a unique experience of genuine masterminding, where deep listening and vulnerable sharing lead to unexpected insights. 

In this behind-the-scenes episode, you'll hear various parts of the trip, including my walk-and-talk thoughts before the event, event secrets I kept (until now), and recaps.

The conference concluded with a closing party with an amazing DJ (every Millennial's dream!), where I celebrated alongside fellow creators who truly understand the challenges and victories of our industry. I’ve already secured my ticket for 2026, and I encourage anyone interested to join us—finding your community is invaluable. Don’t forget to subscribe to my podcast for more conversations with the amazing creators I met in Boise!

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What if securing professional opportunities is less about networking and more about being a decent person? In a conversation with Lisa Cooper Ellison, a trauma-informed writing coach and host of the "Writing Your Resilience" podcast, we explore how authentic connections can open unexpected doors in content creation.

Lisa shares how her first major speaking opportunity on NPR arose from connecting with fellow writers rather than a strategic pitch. "These industries are small," she notes, emphasizing the importance of relationships in her work.

She discusses her journey from agency therapist to writing coach and podcaster, highlighting the benefits of consistent content creation in enhancing her skills and shaping her coaching programs. Lisa also candidly addresses the challenges of maintaining a podcast amid personal and professional obstacles, offering practical advice for dealing with self-doubt and disruptions.

Her metaphor of hill-running encourages creators to focus on the immediate path rather than the overwhelming larger picture. "Let progress, not perfection, be your North Star," she says.

Lisa’s insights provide a valuable framework for anyone looking to grow their content creation journey. Subscribe to the podcast for more conversations on developing your voice and building genuine connections.

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Many business owners experience frustrating plateaus due to a misunderstanding of how their business operates. If you've been creating content without a clear direction or struggling to achieve results despite consistent effort, you're not alone. Fortunately, there are solutions that don’t require you to work harder.

Two powerful frameworks can shift your business strategy: the Business Model Canvas and the Customer Journey Map. The Business Model Canvas outlines nine essential components that define your business, including customer segments, value proposition, channels, and cost structure. In contrast, the Customer Journey Map tracks the evolution of your customers from the first awareness of your brand to becoming loyal advocates, covering stages like consideration, purchase, retention, and referral.

Implementing these frameworks can provide clarity and strategic direction, allowing you to replace guesswork with intentional planning. I’ve created a free downloadable guide to help you utilize these tools effectively. By mapping your model and outlining your customer journey, you can align your content strategy with your business goals, leading to smarter operation and a sustainable business model that benefits you and your customers.

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Finding your authentic voice as a content creator can be challenging, but Dan Woerheide's journey offers valuable insights. After launching several podcasts since 2019, he discovered his true calling after recognizing that speaking was easier for him than writing. Overcoming the discomfort of hearing his own voice, Dan built confidence and learned that consistency is more important than perfection.

His transition from seeking external validation to finding internal alignment was crucial. A turning point came during a sunrise walk when he understood that his military background enriches his coaching message without restricting his audience. This clarity inspired The Unbreakable Mission, which he describes as "a community disguised as a podcast."

Dan's philosophy challenges industry norms. He believes in "okay for now with steady improvement," allowing creators to move past perfectionism. As he says, "If I can positively impact one life, that's exciting." 

Ready to conquer your content creation fears? Take Dan's advice: ignore the noise, hit record, and focus on improvement. Your audience is eager to hear your unique voice.

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