Your customers won’t remember the special features of your product, they won’t even remember the price. They will remember the experience you provided. On their mission to solve the world's largest legal use cannabis market problems, Alpine IQ has developed a full suite of tools to protect, segment, promote, and sync consumer experiences both in-store and online across other highly regulated industries. As they help their clients create unique digital experiences for their customers we wanted to look behind the curtain to see how they do this for their own audience. Chief Revenue Officer, West Paschal, joins us to provide us with insight into their growth strategies. West gives our listeners tips for successfully executing our outbound and inbound marketing in a way that connects with our customers and enhances their digital experience.