The pandemic gave us the opportunity to spend more time at home, and connect with our families and children. Although quality time was welcomed, parenting is no easy feat. Sesh helps parents build healthy relationships with their children, and manage behavioral issues. Head Of Marketing & Community, Sierra Dowd gives us insight into what it takes to drive awareness for their web app. Through quality content, micro-influencers, and press, the team draws prospects to their website. Their website plays 3 critical roles; drive brand awareness, highlight value propositions, and set expectations. Sierra gives our listeners tips, from her years of experience, on what it takes to drive conversions.