In this excellent interview, Adam sits down with Ashley Robinson of Virgin Media/O2.

Ashley is the Strategic Learning & Operational Lead at Virgin Media/O2, bringing a wealth of experience as a senior digital technology professional and project manager. He specialises in implementing learning systems globally, improving employee attainment, and demonstrating clear ROI across diverse workforces, including corporate and frontline staff.

In this episode, Ashley draws on his journey from web developer to L&D leader to provide a masterclass on successfully implementing learning technology, especially at scale. 

Included in this weeks’ episode: 

1. The Power of Consultation: Ashley identifies the biggest challenge in tech rollouts: organisations failing to include all user archetypes (especially frontline workers) in the initial consultation and decision-making process.
2. The Blueprint of a Successful Rollout: Learn why involving diverse working groups from the start, getting them in front of vendors, and facilitating collective reflection is crucial for building buy-in and creating internal champions.
3. Marketing Beyond the Launch: Ashley stresses that the real work begins after implementation. Success requires ongoing, engaging communication and leveraging early champions to build grassroots momentum.
4. Cracking the Frontline Code: Discover why accessibility and authentication are the most critical, yet often overlooked, factors for engaging frontline workers who might not have corporate devices or dedicated learning time.
5. Lessons from Failed Rollouts: Ashley shares examples where lack of user consultation and unaddressed access issues killed adoption within the launch window.
6. Speaking the Language of ROI: Understand the two key approaches to justifying investment: direct ROI (easily measured in areas like Sales) and indirect ROI (the strategic cost of not investing in people, impacting talent attraction/retention).

Ashley provides a candid, practical, and highly valuable guide for anyone involved in selecting, implementing, or driving adoption for learning technology. If you want to avoid common pitfalls and ensure your next tech rollout lands successfully, this is a must-listen-to episode.

Connect with Ashley on LinkedIn: Ashley Robinson

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