onts are every direct response designer's best friend: their proper use determines the readability of our copy and all our communications.

But how do we navigate the ocean of fonts available on the internet?

What criteria should we use to choose between a sans-serif and a serif font?

And what is the voice tone of a font? How is it determined?

Find the answers to these and many other geeky questions in the second episode of the DRD podcast.