In this episode, journey with me as I unveil the story behind my pioneering path to becoming Italy's first direct response designer.

Discover the challenges, breakthroughs, and key insights that shaped my unique approach to design—an approach that doesn't just focus on aesthetics, but on driving measurable results.

Whether you're a designer looking to refine your craft, a marketer seeking fresh perspectives, or simply curious about the intersection of design and sales, this episode will inspire and inform.

Tune in to learn how the power of design can transform not just visuals, but also the way businesses connect with their audience and boost their bottom line.

onts are every direct response designer's best friend: their proper use determines the readability of our copy and all our communications.

But how do we navigate the ocean of fonts available on the internet?

What criteria should we use to choose between a sans-serif and a serif font?

And what is the voice tone of a font? How is it determined?

Find the answers to these and many other geeky questions in the second episode of the DRD podcast.

Why is so important to have a good direct response designer at your side if you're a copywriter or a direct marketer?

Because a direct response designer can increase your sales even 3 times without changing a single word of your copy.

In today's podcast i'll tell you how i managed to get this kind of amazing results just applying some fundamental laws of the human brain and how it reads.

Enjoy!

Davide

IN this first episode we see why direct response designer is so important for direct marketing to make sure people will read the copy.

We'll also see the main differences with creative advertising and set the basic knowledge to go deeper into this fascinating way to make design.