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How to Take Your Candle Business to 6 Figures and 7 Figures Like We Did | Episode 1
Hi we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 9 employees. So how did we do it?
Welcome to the candle couple podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.
We won’t be talking about how to make candles- there’s plenty of resources about this topic already.
Instead, we want to talk about all the business aspects behind being a “candle business.”
So many others talk about their story of scaling and really skip through all the blood, sweat, and tears. They start out by talking about their journey making the product at home, and then quickly skip to the end where they sell their company for billions to a big CPG. No, but really, we found stories like this so frustrating. Like how did you really scale procurement, manufacturing, and fulfillment? How did you handle your marketing? Your HR? That is what we are diving into.
We may be a candle business, but we also identify as being a marketing company, a manufacturing company, and a logistics company. There are so many things that we have to be good at, to be a successful company- that just happens to sell candles. So even if you aren’t wanting to own a candle company, but want to learn more about eCommerce and social media marketing, or influencer marketing- this podcast is for you.
Timestamps:
0:55 Why are we doing this podcast?
2:27 What do we want to cover on this podcast?
4:55 This podcast is for all eComm businesses, and not just candle businesses.
6:54 Our backgrounds
12:10 Why did we start a candle business?
17:01 Process is everything, but it is always changing as we grow rapidly
17:50 Time costs
Resources:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
*We are not on this platform to educate on the toxins in Fragrance. We do this daily with Fontana Candle Co. If you would like to learn more, please visit the articles in our Bee Well Blog: https://fontanacandlecompany.com/blog... or follow Fontana Candle Co. on instagram https://www.instagram.com/fontanacand...
Disclaimer:
Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.
Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.
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Hi we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 9 employees. So how did we do it?
Welcome to the candle couple podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.
We won’t be talking about how to make candles- there’s plenty of resources about this topic already.
Instead, we want to talk about all the business aspects behind being a “candle business.”
So many others talk about their story of scaling and really skip through all the blood, sweat, and tears. They start out by talking about their journey making the product at home, and then quickly skip to the end where they sell their company for billions to a big CPG. No, but really, we found stories like this so frustrating. Like how did you really scale procurement, manufacturing, and fulfillment? How did you handle your marketing? Your HR? That is what we are diving into.
We may be a candle business, but we also identify as being a marketing company, a manufacturing company, and a logistics company. There are so many things that we have to be good at, to be a successful company- that just happens to sell candles. So even if you aren’t wanting to own a candle company, but want to learn more about eCommerce and social media marketing, or influencer marketing- this podcast is for you.
Timestamps:
0:55 Why are we doing this podcast?
2:27 What do we want to cover on this podcast?
4:55 This podcast is for all eComm businesses, and not just candle businesses.
6:54 Our backgrounds
12:10 Why did we start a candle business?
17:01 Process is everything, but it is always changing as we grow rapidly
17:50 Time costs
Resources:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
*We are not on this platform to educate on the toxins in Fragrance. We do this daily with Fontana Candle Co. If you would like to learn more, please visit the articles in our Bee Well Blog: https://fontanacandlecompany.com/blog... or follow Fontana Candle Co. on instagram https://www.instagram.com/fontanacand...
Disclaimer:
Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.
Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.