GLASS OF MARKETING: In this episode I’m joined by MASC Content Director, Kayla Fox (our first repeat guest - whoop whoop!) We unpack the genius that is Taylor Swift, her business, her success, and how to infuse her methods into your business (no matter what era you’re in!) We cover everything from her brand menu and loyal community to her lyrics and storytelling ability. Then we put a Marketing Bar twist on it so you can use her methods too!   Grab a notebook & pen, pour a glass of something sparkling, and press play on this fun episode!  MARKETING BAR INSTAGRAM  MARKETING BAR SHOW NOTES THE WEEKLY SIP   

13. How to "Taylor Swift" Your Marketing

Are you looking to work less, make more, AND market your business in a way that doesn't feel salesy? You're in the right place. Marketing Bar is a virtual happy hour when you can grab a glass and fill it up with your favorite beverage as we dive into all things marketing + strategy with your wine-loving host, Chelsea Petersen. 

In every episode, she will help you mix the perfect cocktail for your business as she talks about creative marketing strategies, social media tips + trends, building a business around your lifestyle (not the other way around!) She is here to spill all she has learned along the way and keep you ahead of the curve when it comes to marketing your business the modern way.

Chelsea is a wife, mama and real estate agent turned online CEO. She is the Founder of Modern Agent Social Club who is here to serve YOU all the answers at The Marketing Bar Podcast.

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GLASS OF REAL LIFE: This is not my usual episode of Marketing Bar podcast, but it’s about to get real! I’m sharing my thoughts after 1 year of podcasting. The good, the bad, the ugly, the imposter syndrome and everything in between.  What’s in this episode:    An Instagram post I loved from Laura Belgray.    My sad ceo day (& the story behind it)   A quote I saw on Instagram that helped me make a big business decision   An excerpt from a potentially life changing meditation that played on accident   A big announcement    AND lastly some advice in case you’ve been in the same place in your biz that I’ve been in!   PS: Yes, you heard me right - I’m taking a break. But don’t worry, I’ll be back to pour up more Marketing Bar on Tuesday, May 7th! MARKETING BAR INSTAGRAM  MARKETING BAR SHOWNOTES THE WEEKLY SIP  

59. One Year Of Podcasting, Sad CEO Days, Life Changing Quotes + An Announcement

POURING YOU A HALF GLASS OF MARKETING ON OUR 1 YEAR BIRTHDAY Today I'm keeping it short and sweet, briefly celebrating our 1 year birthday and sharing my go to tips to make social media do-able. AKA: How to find the time and stay consistent! It's time to trade your excuses for tips that keep you consistent! MARKETING BAR INSTAGRAM  MARKETING BAR SHOWNOTES THE WEEKLY SIP  

58. Listen To This if You Struggle With Finding Time for Social Media + Our 1 Year Birthday!

GLASS OF EMAIL: Wanna know the real reason I use social media?  It’s to build my email list!  No, seriously. My email list is the most powerful tool in my marketing tool kit because I own it AND it doesn’t rely on an algorithm to show my content to my people.  In this week’s episode, I’m spilling my email basics & the secrets to having a successful email list.  Everything from how to approach email marketing to breaking down the proven email framework that I use.  Whether you’re building your database from the ground up, or you consider yourself an email marketing expert - this episode covers the basics & lays out everything you need to deliver your subscribers emails worth reading.  Stay tuned until the very end for a *special announcement* ;) MARKETING BAR INSTAGRAM  MARKETING BAR SHOW NOTES THE WEEKLY SIP

57. Email Marketing Secrets & The Real Reason I Use Social Media

GLASS OF SOCIAL MEDIA: Creating content is HARD.  We all see the reels with the girlies and their perfectly curated outfits, impeccably styled homes, ALL the finer things, and think, “I’ll create more when I have what she has…”  When I finally get around to re-painting my office.  When my calendar clears up. When [insert your excuse here].  But the truth is, perfection will never come. And the longer you’ll put it off, the more you’ll wish you would have started earlier! This episode is all about beginning by finding and creating content that you love and actually putting it out into the world, in a way that only YOU can do.  Listen to the episode to hear me break down 10 types of uncopyable content I’m obsessed with right now. AND give you ideas to inspire you to create your own, uncopyable versions of each style!  MARKETING BAR INSTAGRAM  MARKETING BAR SHOW NOTES THE WEEKLY SIP

56. Completely Uncopyable Content I'm Loving Right Now

GLASS OF MARKETING: Part 2 to episode 53 (What No One Tells You About Building A Business) I felt like I needed a part 2 to Episode 53 based on some conversations I was seeing about how "social media just isn't working for me." So, this episode is exactly what I would tell you if I were auditing YOUR social media to see why it’s not working! In today's episode, I'll help you figure out what to ask yourself, analyze and STOP doing asap! It's really one giant glass of what I would tell you (straight up), the questions I would ask you (over a glass of wine), & a few tips to help you build consistency to get REAL RESULTS from social media!   MARKETING BAR INSTAGRAM  MARKETING BAR SHOW NOTES THE WEEKLY SIP

13. How to "Taylor Swift" Your Marketing

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