Damian talks about the common places he looks to find a brand story. No matter where you are looking you want to focus on how your product and service help humanity and try to make an emotional connection if at all possible. 

Employees

Customers that you work with

Competition to see what they are and aren't talking about. 

Origin Story if you are mission-driven.

Cause marketing (if applicable)

Note: We had mic trouble during this episode so please forgive the audio quality.