Beyond Theory Video Marketing Podcast

Damian asks Joshua about his process for turning episodic content for clients into multiple pieces of content that they can share across social media. Workflow, strategy, and best practices are all discussed.

Podcasting is one of the easiest ways to start doing content marketing and build your audience as a brand or a marketer. Joshua runs through the common formats and why we steer clients towards the two-person interview format. 

Before wrapping up Joshua pitches Damian on a new format that they should try with the right client. Maybe it will work for you. 

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One of the biggest objections we face from entrepreneurs once we start talking about marketing is Imposter Syndrome. Joshua and Damian share their own experiences with it as well as some tips they have used to get potential clients over it.

3:40: What Imposter Syndrome Is

6:40 Our personal experience with Imposter Syndrome

10:00 getting over the fear

14:30 blowback from strangers

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Damian talks about the common places he looks to find a brand story. No matter where you are looking you want to focus on how your product and service help humanity and try to make an emotional connection if at all possible. 

Employees

Customers that you work with

Competition to see what they are and aren't talking about. 

Origin Story if you are mission-driven.

Cause marketing (if applicable)

Note: We had mic trouble during this episode so please forgive the audio quality.

Most businesses don't see the real value of video because traditional video production companies sell them one video for a specific purpose at a premium. Social media has changed the model and companies that understand how to shoot and distribute video across several channels get more value for each video they create. Joshua explains how he turns one 20 minute piece of content into 8 different assets for social distribution.

Joshua explains YouTube's Help, Hub, Hero strategy in the context of business owners to Damian. He outlines what type of content you should create at each level and the frequency you should release them to grow your YouTube presence. For each level of the content strategy, Joshua teaches how the business owner should use different traffic sources to optimize around and what you should expect from each video.

In the first episode, Joshua and Damian discuss the creative and data behind creating the perfect YouTube thumbnail for your videos. Joshua does a case study on motivation2study' channel https://www.youtube.com/motivation2study while Damian compares thumbnails to movie posters and explains some of the design techniques they use. Questions? Comments? Let us know as we figure out the format and look of the podcast.