People buy transformation. Period. If you are looking to develop a personal brand (you should be), or want more clients, or even attract an intimate partner, you need to be able to tell your story in a way that gets people to say "yes."

One of the biggest hurdles I see preventing former athletes from achieving the outcomes the want in life and business is ego. Their egos are preventing them from telling the REAL story about their life and athletic career.

Here's the deal. In the USA, we love our sports, and most people love hearing sports stories.

There are many reasons why, yet none bigger than the fact that most people didn't play sports. As a former competitive athlete, you have experienced something that most people have not. Since we hold our athletes up so high, people want to hear what it was like.

So start telling your story. The REAL story. Not the ego filtered one that protects you from looking unsuccessful, or weak, or having not "made it."

You know, the story that hits the highlights of your athletic career, then uses some lame excuse about getting injured to explain away your failure to get a scholarship, or playing time or making it to the pro's.

Give me the real story.

If you have not heard my story, go back and listen to Episode 31.

Listen in here to Episode 45 to learn 3 keys to telling your life story so that you can get the outcomes you desire in life and business.

**Huge shout out to Michelle Renee and the Verb Media Group for the opportunity to record this episode inside of a beautiful classic VW Bus in the heart of San Diego, CA. For more info on Verb visit http://verbmediagroup.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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